Join the thousands of students in University Compare's trusted community Log In Sign Up
Subject Guides ❱❱ Marketing Degree

Marketing Degree

Have you heard of the four Ps? If you decide to do a degree in marketing, you will. It’s all about the product, its price, the place it’s sold, and its promotion. Understanding consumer behaviour and purchase patterns, in other words, so that you can communicate effectively with a target audience.

Marketing centres on the product, where and how it is sold, the price and its promotion. Marketing focuses on understanding consumer behaviour and their purchase patterns to better communicate with the target audience. The practice of marketing has changed considerably over the last few decades, although the theory has remained the same. Marketing combines business and psychology to build relationships between companies and consumers (the people that they are trying to reach). Also, it involves the analysis of the strengths and weakness of organisations, as well as the study of threats that can arise within a company – and the effects these threats may and can have.

What A Levels do I need?

Typically, universities do not ask for specific A-level grades from their prospective candidates, although similar A-levels paired with good grades won’t harm an individual’s application. A-levels such as; business, economics, finance, accounting, communications and psychology won’t harm an applicant’s chance of admission. However, it is advised that students check with their universities and their chosen courses to understand what they need to obtain to get onto the course in terms of UCAS entry points and relevant A-levels.

You can also see our Marketing personal statement examples; these will help you to gain an insight into what you need for your personal statement.

What are my study options?

Marketing works well paired with other subject areas, meaning many institutions will offer the chance to study it alongside the likes of; advertising, accounting, public relations, business and finance. Students should conduct research to understand the difference between the degree programmes before making a decision, as the content of the course may vary considerably depending on the module involved.

Studying a joint degree course offers the opportunity to explore deeper into two subject areas, and open up more career prospects in the future.

Marketing degrees tend to be three years to graduate the course unless an individual chooses to take a sandwich course where students spend a year working in industry or gaining work experience through a placement. If a student starts a sandwich course, the total degree programme length will be four years due to this placement year. Is having a placement good for your degree is a major question, as it delays your graduation by a year, although there any many benefits, so it’s the student’s responsibility to research the benefits of a placement before making any decisions. 

Candidates will study core modules such as consumer behaviour, digital marketing and market research as well as be able to choose optional modules to tailor their degree to an area of their choice. Most degrees allow students to choose these optional modules in the second and third year.

Programmes available in this area include Bachelors of Arts (BA) and Bachelors of Science (BSc) degrees such as; Business Management, Consumer Behaviour and Marketing, Marketing, and Business Economics with Marketing.

What should I expect from studying Marketing?

Particular universities may require students to complete a work placement during their second or third year and can be completed as an assessment, or to allow individuals to gain valuable experience in the career sector. This work experience may even prove successful as students can be offered jobs based on their performance once they graduate.

Students who are part of a combined programme will study modules concerning both areas, either connected or separately, for example, a BSc in Marketing and Management may include modules such as; Managing People and Organisations, Managing Customer Service or Marketing for Organisations.

How will I be assessed?

Assessment for this course tends to be through coursework, examinations and presentations. Students may also be involved in group work with other students and conduct presentations or briefs submitted to them from their tutor.

What skills will I learn from studying Marketing?

Students who attend university will gain numerous sets of transferable skills that will prove useful in all aspects of life, and in particular employment. These skills include time management and organisation skills from the practice of working towards deadlines, completing coursework and social skills from working with others and conducting presentations.

Why study Marketing?

Marketing degrees are ideal for those interested in psychology, social studies or business, or those interested in advertising and products. Individuals will learn to understand consumer behaviour patterns, and what makes an organisation or product successful.

Marketing prepares candidates for an array of careers, as this degree aims to build a solid foundation of skills in business, marketing and press communications (PR). Marketing is a stable career sector as adverts, products and services will need selling to consumers until the end of time.

What happens after I graduate?

The business side of marketing is easier to enter than the media side, and this is mostly due to the competitive aspect of the industry. Marketing graduates find employment in a range of different marketing roles, from huge graduate employers to websites, PR firms and small local businesses.

Will it help me get a job?

There is a selection of employment options available for students after graduation, and most positions include a business or organisation or marketing firms.

What types of jobs can I get from studying Marketing?

Particular job prospects include; advertising artist, advertising planner/executive, market research, media planner, copywriter, buyer, event management, accounting or PR.

What can I study after Marketing?

An exciting range of Masters of Arts (MA) and Masters of Science (MSc) degrees are available for students who wish to continue their studies after they graduate. Master’s degrees include; public relations, food consumer marketing, marketing management, branding and identity, and creative advertising.

Famous Marketing studies alumni

Kevin Costner, Oscar, Emmy and Golden Globe Winner is notoriously known for his roles in Man of Steel, JFK, and The Bodyguard holds a BA in Marketing and Finance from California State University.