Consumer Psychology MSc

Course Overview - Consumer Psychology MSc

Developed for both recent graduates of Psychology, Business, Marketing as well as current business development, marketing, advertising or market insight/research professionals, this course covers the workings of the consumer mind in the increasingly saturated and global markets. Specifically you will learn about what captures consumers’ attention, how their perceptions and attitudes may be altered as well as factors that affect the consumer decision-making process.

You will also consider the social-psychological aspects of consumers’ functioning such as social influence tactics use...

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Course Information

Study Mode

Full-time

Duration

1 Years

Start Date

09/2023

Location

Cambridge Campus

Application Details

Course Code

Unknown

Institution Code

A60

Points of Entry

Unknown

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