Developed for both recent graduates of Psychology, Business, Marketing as well as current business development, marketing, advertising or market insight/research professionals, this course covers the workings of the consumer mind in the increasingly saturated and global markets. Specifically you will learn about what captures consumers’ attention, how their perceptions and attitudes may be altered as well as factors that affect the consumer decision-making process.
You will also consider the social-psychological aspects of consumers’ functioning such as social influence tactics use...
Our academic support and personal tutors guide you in your studies and skills, while our career support is there from day one and long after graduation.
With over 100 societies, wellbeing services and plenty of quiet space on campus, we will help you find balance during your studies. Times Higher Education Impact Rankings called ARU #1 for ‘Good Health & Wellbeing' in 2022.
Our world-class facilities bring you industry-standard equipment, SuperLabs and more, while our library is available digitally 24/7.
Unfortunately, we're unable to gather entry requirement information for this course. Click here to discover what grades are required to study Consumer Psychology.
Find this universityEast Road