Course Overview - Fashion Communication BA (Hons)
**Plymouth College of Art has been granted full university status and formally recognised with the new title of Arts University Plymouth, following approval by the Privy Council. This makes us the City of Plymouth’s first specialist arts university.**
The title of Arts University Plymouth signifies a change to the way that the world will see us, our position within the sector and the mobility of our graduates; but not a change in the way that we see ourselves or what we do. Arts University Plymouth will build upon the existing strength of our unique culture and incredible community...
**Plymouth College of Art has been granted full university status and formally recognised with the new title of Arts University Plymouth, following approval by the Privy Council. This makes us the City of Plymouth’s first specialist arts university.**<br/><br/>The title of Arts University Plymouth signifies a change to the way that the world will see us, our position within the sector and the mobility of our graduates; but not a change in the way that we see ourselves or what we do. Arts University Plymouth will build upon the existing strength of our unique culture and incredible community; we have no plans to change the specialist focus of the work we do together. The name Arts University Plymouth will appear on our qualifications, making it easier for employers and peers to recognise that our students were taught at a leading specialist arts university.<br/><br/>In May 2022 we were awarded the **Best Small or Specialist University at the 2022 WhatUni Student Choice Awards**, coming top in a list of well-respected specialist UK universities, based on unbiased and honest reviews from students across the UK, in a category that highlights the quality of our provision as a specialist creative university.<br/><br/>**Fashion is an evolutionary and multi-faceted industry that takes innovations in technology and culture as inspiration. From social media campaigns and fashion shoots through to discussions around how in-store experiences and disruptive technology are changing consumer behaviour – this course will place you at the forefront of fashion communication.** <br/><br/>Strictly for the fashion-curious, it is practice based and multi-disciplinary, designed to help talented and self motivated students become innovators and strategists in the world of fashion communication. <br/><br/>Working independently and as part of cross-disciplinary teams, you’ll cultivate a broad range of techniques in art direction, styling, photography, film, graphics, retail design, fashion writing, online media and advertising. This degree enables you to develop strong conceptual, visual and written skills. <br/><br/>You’ll also tap into current trends and market insights, enjoying access to global forecasting tools like WGSN and The Future Laboratory, and attending key fashion events including London and Paris Fashion Week. You’ll be encouraged to develop team-working skills and form networks across the college and with industry specialists. This collaborative attitude combined with an exclusive mix of subject matter covered by our programme ensures that you will have the opportunity to diversify and tailor your learning, so that by graduation your portfolio bags you the career you want. <br/><br/>We enrich our learning environment with a varied programme of live projects, guest speakers and internships. Recent contributors have included; Vogue, Dazed, It’s Nice That, Amazon, Urban Outfitters, Topshop, Ellesse, Opumo, The Protagonist Magazine, Gung Ho PR, Women’s Health Magazine, HPR Fashion Agency London, Finisterre, and Amy Gwatkin for Peter Jensen. <br/><br/>Whether you aspire to work in fashion PR, online journalism, print editorial, product styling, styling, influencer relations, visual merchandising or something else entirely - this course will propel you into a successful career in the fast-paced fashion industries. <br/><br/>Graduates can become: <br/>- Creative directors<br/><br/><br/>- Art directors<br/><br/><br/>- Fashion filmmakers<br/><br/><br/>- Fashion photographers<br/><br/><br/>- Journalists<br/><br/><br/>- Stylists,<br/><br/><br/>- Content producers<br/><br/><br/>- Social media managers<br/><br/><br/>- Visual merchandisers <br/><br/><br/>- Trend forecasters<br/><br/><br/>- Buyers<br/><br/><br/>- PR and marketing coordinators<br/>