International Marketing MSc

Our MSc International Marketing will allow you to develop insights into marketing decision-making in a global cultural context. You will gain in-depth knowledge of marketing practice through modules such as Consumer Behaviour and Brand Management, alongside a comprehensive understanding of the global context through the International Business Ethics and International Marketing modules.<br/><br/>With reference to research findings to provide additional insights into the subject matter, the course enables you to link theory and practice, to identify ethical practice and to engage in critical thinking and problem-focused decision-making that can be applied in a general international business setting.<br/><br/>Accredited by the Chartered Institute of Marketing (CIM), the MSc International Marketing is designed to suit both those with a marketing background and those who wish to embark on a career in marketing.<br/><br/>**Highlights**<br/><br/><br/>- Birkbeck is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management.<br/><br/><br/>- Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the worlds leading journals. We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management, marketing, as well as financial management and accounting.<br/><br/><br/>- We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.<br/><br/><br/>- Our MSc Marketing suite (consisting of MSc International Marketing, MSc Marketing, MSc Marketing Communications and MSc Sport Management and Marketing) has been mapped against CIM/CAM qualifications to offer our students exemptions.<br/><br/><br/>- You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available, as well as the Birkbeck Library and e-Library.<br/><br/><br/>**Careers and employability**<br/><br/>Graduates can pursue career paths in business, industry, local and national government, management, advertising and public relations. Possible professions include:<br/><br/><br/>- marketing executive<br/><br/><br/>- market researcher<br/><br/><br/>- public relations officer<br/><br/><br/>- media planner<br/><br/><br/>- advertising account executive.<br/><br/><br/>We offer a comprehensive careers service - Careers and Enterprise - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education and future ambitions.