Public Relations and Media Strategies MA

What is public relations? Who does it and why? How does it relate to the media practices? How do you plan a public relations campaign? And why is it important to have a sophisticated understanding of cultural dynamics in order to understand public relations?<br/><br/>On this MA you will engage with theoretical concepts that can help you understand how Public Relations and the Media work and why they are significant; it looks at PR and media history, engages in lively debates about these industries and teaches you practical PR skills which you can creatively deploy in campaign plans.<br/><br/>While Public Relations has often been taught through business studies or marketing approaches, this MA approaches PR through the lens of media studies and cultural studies. This makes for a fresh stimulating take on PR at a time when media practices are changing radically and when cultural industries, cultural exchange and cultural politics are more important than ever.<br/><br/>This MA will offer you the opportunity to examine the context in which PR practice takes place and to develop the knowledge and skills needed to work in a sophisticated and ethical way in PR.<br/><br/>We are a partner-member of the Public Relations Communications Association. This means that as students you get:<br/><br/><br/>- Unlimited and free access to PRCA online training courses to add to your academic programme.<br/><br/><br/>- The opportunity to get a PRCA Online Certificate<br/><br/><br/>- Free access to networking events.<br/><br/><br/>- Opportunities to enhance your professional development by attending panels, masterclasses and training sessions.<br/>