We prepare you for global industrial product design careers, enhancing your research and technical skills, together with your critical and creative thinking abilities. We adopt a user-centred, interdisciplinary approach covering areas such as branding, the social impact of design, design management, design innovation, design technology and global design issues.<br/><br/>Structured around the three themes of communication, collaboration and creativity, we focus on the design of products that interface directly with people and are manufactured through methods of mass production. Within competitive markets, the ability to interpret and manage ‘user’ perception and expectations is just as important within the overall design process as the functional, operational and production considerations.