Course Overview - Promotional Media: PR, Advertising and Branding
This programme will give you a theoretical and practical insight into todays media landscape, driven by the growing industries of advertising, branding, and PR.
**Why study BA Promotional Media: PR, Advertising and Branding at Goldsmiths**
- Rated 11th in the world by the QS World University Rankings by Subject (2023), youll study in one of the top media, communications and cultural studies departments in the world.
- You’ll explore the relationship between new technology, consumer culture and promotional practices in a changing media landscape.
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This programme will give you a theoretical and practical insight into todays media landscape, driven by the growing industries of advertising, branding, and PR.<br/><br/>**Why study BA Promotional Media: PR, Advertising and Branding at Goldsmiths**<br/>- Rated 11th in the world by the QS World University Rankings by Subject (2023), youll study in one of the top media, communications and cultural studies departments in the world.<br/><br/><br/>- You’ll explore the relationship between new technology, consumer culture and promotional practices in a changing media landscape.<br/><br/><br/>- You’ll discover how different media such as art and video relate to promotional media, and examine the development of promotional media in both historical and contemporary contexts.<br/><br/><br/>- This degree is interdisciplinary, and youll evaluate the impact of promotional activity culturally, sociologically economically and politically.<br/><br/><br/>- Thanks to our strong links with industry, youll have the opportunity to complete a work placement and develop skills to help with your future career.<br/><br/><br/>- You’ll balance theoretical learning with practical skills through the production of creative work.<br/><br/><br/>- You’ll learn in small groups from industry experts in media, communications, brand, advertising and more. Our series of talks and debates from world-renowned guest lectures will enrich your academic experience.<br/><br/><br/>- You’ll benefit from studying in one of the world’s greatest centres for media – London – and have the chance to visit media organisations to further your knowledge.<br/><br/><br/>- Inclusivity and engagement are guiding principles within the Department and we aim to take our students lived experience into account. We’ve strived to decolonise our teaching both intellectually and culturally.<br/>