Marketing Management MA

Course Overview - Marketing Management MA

The MA in Marketing Management fosters critical marketing thinking, based on leading edge theory. It will expand students’ marketing and management capabilities, in preparation for leading and directing organisations effectively in a rapidly changing, complex and increasingly digital and global economy.

Focusing on knowledge and skills development at both a strategic and operational level, key specialisms such as digital and social media marketing, strategic marketing, branding and marketing communications, consumer behaviour and marketing research are explored withi...

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Course Information

Study Mode

Full-time

Duration

12 Months

Start Date

10/2024

Campus

Hope Park

Course Address
Hope Park
Liverpool
L16 9JD
United Kingdom

Application Details

Course Code

Unknown

Institution Code

L46

Points of Entry

Unknown

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