Digital Media, Culture and East Asian Studies BA (Hons)

The BA Digital Media, Culture and East Asian Studies combined degree at SOAS University of London offers a vibrant and interdisciplinary education that explores the complex relationships between digital media, cultural practices, and the diverse societies of East Asia. This innovative programme enables students to critically engage with the cultural expressions and media landscapes of East Asian countries while acquiring essential skills in digital media production and analysis.<br/><br/>In the Digital Media component, students investigate how digital technologies shape communication, creativity, and cultural engagement across different contexts. The curriculum covers a wide array of topics, including social media, digital storytelling, content creation, and the implications of digital platforms for cultural representation and identity. Students learn to critically analyse digital media texts and platforms, exploring how technology influences the way cultures are produced and disseminated. Practical training in digital media production equips students with the skills needed to create impactful digital content, enhancing their understanding of contemporary media landscapes, particularly in East Asian contexts.<br/><br/>The East Asian Studies component provides students with a comprehensive understanding of the histories, cultures, and political dynamics of East Asian societies, including China, Japan, Korea, and Taiwan. The curriculum examines key themes such as cultural identity, historical development, and social change, allowing students to engage deeply with the regions rich cultural heritage and contemporary issues. Students explore a variety of cultural forms, including literature, art, film, and music, fostering a nuanced appreciation of East Asian cultures and their global connections. This component encourages students to reflect on the cultural contexts that shape digital media production and reception in East Asia, enriching their understanding of the regions unique contributions to global culture.<br/><br/>By combining these two disciplines, the BA Digital Media, Culture and East Asian Studies programme equips graduates with a unique blend of critical analytical skills, cultural insight, and digital literacy. This interdisciplinary approach prepares students for diverse career opportunities in media, cultural production, education, international relations, and digital marketing, empowering them to contribute meaningfully to discussions about the role of digital media in shaping cultural narratives and identities within East Asia and beyond.