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Fashion Marketing BSc (Hons)
Course Overview - Fashion Marketing BSc (Hons)
At The University of Manchester we offer four BSc courses in Fashion Business and Technology. On our courses youll discover the exciting industry of fashion business, and the many creative, practical, technical, and business elements that contribute to the fashion industry. Youll explore how textiles and products are created, tested, sourced, manufactured, managed, marketed, promoted, and retailed.
The Fashion Marketing BSc course has a strong focus on the unique way in which fashion products are marketed. Key marketing theory is studied with emphasis on the interface betw...
At The University of Manchester we offer four BSc courses in Fashion Business and Technology. On our courses youll discover the exciting industry of fashion business, and the many creative, practical, technical, and business elements that contribute to the fashion industry. Youll explore how textiles and products are created, tested, sourced, manufactured, managed, marketed, promoted, and retailed. <br/><br/>The Fashion Marketing BSc course has a strong focus on the unique way in which fashion products are marketed. Key marketing theory is studied with emphasis on the interface between design, creativity and the commercial imperative. On this course, you’ll develop an understanding of the fashion consumer, consumer behaviour, segmentation, targeting and positioning. Internal and external influences on individual and organisational decision making are also considered. <br/><br/>A key feature of this course is the opportunity to study multimedia Computer Aided Design packages in the context of brand concept, communication and application. The concepts of marketing most relevant to fashion, for example visual merchandising, public relations, social media and multi-channel marketing. <br/><br/>**Course Content**<br/><br/>**Year 1**<br/>The first year establishes the fundamentals in fashion business, textile science and technology through the core units in fashion buying, management, and marketing and the core textile science and garment technology units where students are introduced to fibres, materials, fabrics, and textile production processes. <br/><br/>**Year 2**<br/>The second year explores specific aspects of management and marketing in depth with subjects such as Product development, Operations Management, Fashion Business and Analysis and Garment Production technology. The specialist focus of the course in the second year considers various aspects of marketing communications. <br/>There are optional subjects such as circular design for products, technical textile structures, digital branding, international business and sustainable approaches to fashion business and fashion promotions and the instore environment. <br/><br/>**Year 3**<br/>The final year provides an opportunity to consolidate and extend specialist knowledge in areas of marketing studied in previous years. You may choose from a range of fashion business options within leadership, sustainability, and fashion business in the digital age. The final year projects allow you to specialise in an area of your choice, for example focusing on developing a broader corporate strategy for a fashion business, the development of a business start-up company or a project that combines business skills and innovative materials and technologies for emerging fashion and textiles markets. <br/><br/>**Careers** <br/>Students graduate with experience and understanding of the science and technology behind the fabrics and garments they work with, as well as gaining critical and analytical understanding of the processes, procedures and aspects that make up the fashion industry. We equip our students with the skills to interpret the creative and technical elements that contribute to product development, as well as manage and market commercially viable fabrics and garments worldwide. There’s no knowing where a degree in Fashion Business Technology from The University of Manchester could take you! <br/><br/>For more information about this course, including careers and companies our students go on to work for, please see our Department website. <br/><br/>**Accreditation** <br/>This BSc course is accredited by both The Textile Institute and the Chartered Institute of Marketing, which reflects the rigour of a degree in Fashion Marketing from The University of Manchester. Degrees accredited by professional bodies are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful career.
Course Information
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Course Information
Course Details
Information
Study Mode
Full-time
Duration
3 Years
Start Date
22/09/2025
Campus
Main Site
Application Details
29 January
Application deadline
Provider Details
Codes/info
Course Code
3S61
Institution Code
M20
Points of Entry
Year 1
Entry Requirements
UCAS TariffNot Accepted Scottish HigherWe normally require grades AABBB in Scottish Highers. AA in Scottish Advanced Highers plus at least BB in Higher Level. English Language and Mathematics not taken at Higher/Advanced Higher must have been achieved at SCQF level 5 (minimum National 5 grade C / Intermediate 2 grade C / Standard Grade Credit level grade 3). If you require further clarification about the acceptability of this qualification please contact us. Access to HE DiplomaEach application is considered individually. Applicants should contact the Admissions Office to discuss their particular circumstances. We require a QAA-recognised Access to HE Diploma (a minimum of 60 credits overall with at least 45 at Level 3), with merit or distinction in a subject area relevant to the chosen course. The specific course requirements are normally: Pass 60 credits overall with 45 credits awarded at Level 3, 30 credits must be awarded at Distinction and 15 at Merit in an academic subject. International Baccalaureate Diploma Programme35 35 points overall with 6,6,5 in three subjects at Higher Level. We will accept either Mathematics: analysis and approaches or Mathematics: applications and interpretation at SL or HL. Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)DDM We will consider the National Extended Diploma for entry to our programme, however this will be dependent on the modules studied within the Diploma. Entry requirements are based on achievement of the full National Extended Diploma with grades DDM. GCSE/National 4/National 5Applicants must demonstrate a broad general education including acceptable levels of literacy and numeracy, equivalent to at least Grade C/4 in GCSE/iGCSE English Language, Mathematics and Science. GCSE/iGCSE English Literature will not be accepted in li Pearson BTEC Level 3 National Diploma (first teaching from September 2016)DD DM Entry requirements are based on achievement of the full National Diploma with grades DD/DM plus an additional level 3 qualification such as an A-level at grade B/A. However, this will be dependent on the modules studied. ASAS level results are not considered as part of the standard admissions process at The University of Manchester. OCR Cambridge Technical DiplomaDD DM Entry requirements are based on achievement of the full Cambridge Level 3 Technical Diploma with grades DD/DM plus an additional level 3 qualification such as an A-level at grade B/A. However, this will be dependent on the modules studied. OCR Cambridge Technical Extended DiplomaDDM We will consider the Cambridge Level 3 Technical Extended Diploma for entry to our programme, however this will be dependent on the modules studied within the Diploma. Entry requirements are based on achievement of the full Technical Extended Diploma with grades DDM. Scottish Advanced HigherWe normally require grades AABBB in Scottish Highers. AA in Scottish Advanced Highers plus at least BB in Higher Level. English Language and Mathematics not taken at Higher/Advanced Higher must have been achieved at SCQF level 5 (minimum National 5 grade C / Intermediate 2 grade C / Standard Grade Credit level grade 3). If you require further clarification about the acceptability of this qualification please contact us. Cambridge International Pre-U Certificate - PrincipalD3,D3,M1 D3, D3, M1. We also consider applicants offering Pre-U Principal Subjects, or a mix of Pre-U and A-level subjects, in three distinct subjects. Candidates taking Pre-U principal subjects in conjunction with A-levels are expected to achieve a combination of D3/M1 in the Pre-U certificates and grade A/B at A-level in three distinct subjects. If you require further clarification about the acceptability of this qualification please contact us. The University welcomes and recognises the value of the Cambridge Pre-U Global Perspectives and Research (GPR) and the opportunities it provides for applicants to develop independent study and research skills. However, the qualification will not form part of your offer conditions. Extended ProjectThe University recognises the benefits of the Extended Project Qualification (EPQ) and the opportunities it provides for applicants to develop independent study and research skills. Although the Extended Project will not be included in the conditions of your offer, we strongly encourage you to provide information about the EPQ in your personal statement and at interview. We may be able to take your performance in the EPQ into account should places become available in August for applicants who narrowly miss the entry grades for their chosen course. Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)The University welcomes and recognises the value of the Welsh Baccalaureate Advanced Diploma/Advanced Skills Challenge Certificate and usually requires two A-levels or equivalent to be included within this. The minimum grade required will normally be the same as the lowest grade listed in the A-level entry requirements. Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)D M Entry requirements are based on achievement of the full National Extended Certificate with grades D or M plus an additional level 3 qualification such as A-levels at grade AB/AA. However this will be dependent on the modules studied. Pearson BTEC Level 3 National Certificate (first teaching from September 2016)Not Accepted Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016)D M Entry requirements are based on achievement of the full National Foundation Diploma with grades D or M plus an additional level 3 qualification such as A-levels at grade AB/AA. However, this will be dependent on the modules studied. OCR Cambridge Technical Foundation DiplomaMM Entry requirements are based on achievement of the full Cambridge Level 3 Technical Foundation Diploma with at least grades MM plus an additional level 3 qualification such as A-levels at grades AB. However, this will be dependent on the modules studied. OCR Cambridge Technical Extended CertificateD M Entry requirements are based on achievement of the full Cambridge Level 3 Technical Extended Certificate with grades D or M plus an additional level 3 qualification such as A-levels at grade AB/AA. However, this will be dependent on the modules studied. A levelA,A,B AAB in three academic subjects. Practical skills are a crucial part of science education and therefore there will be a requirement to pass the practical element of any science A Level taken. Where applicants are applying for science and related degrees, this is likely to be made explicit in the offers you will receive. Typical Contextual Offer: ABB from three academic subjects. T LevelNot Accepted |
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