Digital Marketing Communication and Leadership MSc

This specialist programme will prepare you to be operationally effective in digital marketing, communication and leadership. You will benefit from the research-informed teaching and a core team of professional contributors who ensure the course delivers the practical knowledge and skills required by employers. <br/><br/>You will: <br/>- Critically assess the changing business landscape to develop the knowledge, skills and strategic vision required to lead organisations in the digital age <br/><br/><br/>- Compare and contrast a variety of digital technologies and marketing communication approaches <br/><br/><br/>- Strategically apply the latest digital marketing tools and techniques to achieve business communication objectives in support of organisational goals <br/><br/><br/>Your learning experience: <br/>- Input from leading practitioners, ensuring exposure to the experiences of professionals working in the field <br/><br/><br/>- The use of case studies, providing the opportunity to develop solutions to actual business problems <br/><br/><br/>- Assessments which require the application of learning to a live organisational context <br/><br/><br/>- A multidisciplinary setting reflecting today’s more collaborative work practices <br/>