If companies are to expand their business and be competitive, they must employ modern marketing techniques and integrate these into their organisational processes. On this course you will study a full range of marketing practices combined with broader aspects of strategic marketing such as buyer behaviour, marketing international business, marketing and service management, and social media marketing.<br/><br/>Designed to help you become a highly effective manager and creative thinker, you will gain the conceptual, framework-focused, analytical, problem solving and research skills required to operate confidently in a dynamic environment.<br/><br/>There are six entry points through the year. This allows you to start when it is most suitable.<br/><br/><br/>- Study aspects of global brand communications and reputation, marketing in the digital landscape, intercultural issues in marketing, and strategy and brand management<br/><br/><br/>- Develop your employability by undertaking a work placement with the opportunity to work on a live project to improve your team-working, negotiation skills, confidence and ability to apply critical and creative thinking to complex and unclear problems<br/><br/><br/>- Benefit from studying with a Business School that has partners across the world enabling you to examine the cross culture perspectives essential to organisations in the global markets<br/><br/><br/>- Explore how cultural and social differences affect buying behaviour, and discover how to use branding to compete in the global marketplace<br/><br/><br/>- Gain an appreciation of the integrated nature of marketing communications and their application in a contemporary context<br/>