Creative Advertising and Art Direction

**This course explores how to create meaningful, interesting, arresting and entertaining creative communications. It is designed to prepare you for careers in advertising and the creative industries.**<br/><br/>If you enjoy brands and branding, guerilla marketing, digital campaigns, design and art direction, creative writing, content creation, social media and creative advertising in all its formats, this is the perfect degree for you.<br/><br/>Co-designed with internationally-renowned advertising agency M&C Saatchi, the course benefits from multiple, unique, industry contributions. The course provides a blend of practice, theory and industry knowledge and is designed to prepare you for careers in creative communications.<br/><br/>As the course has a strong industry focus, you will spend time with practitioners from a range of creative agencies. Previous years have included M&C Saatchi, House337, Ogilvy, Saatchi & Saatchi, The&Partnership, Cravens, Landor and Fitch among others.<br/><br/>You will also get to use the university’s great studios - design, film, photographic and digital - and galleries. The course offers you the chance to specialise in art direction, copywriting, moving image, experiential, digital and social content and a variety of other visual and written branded communications.<br/><br/>**What you should know about this course**<br/>- Co-designed with internationally renowned advertising agency you will develop a creative and strategic skill set for creative advertising and communications environments<br/><br/><br/>- This degree promotes diversity of representation and inclusion by supporting a wide and diverse set of applicants and extending student networks in industry<br/><br/><br/>- The course is designed to stimulate you intellectually and creatively, advancing critical engagement with practice, theory, industry, audiences, and social and cultural capital<br/><br/><br/>- You will have plenty of opportunities to publicly present work created in a wide scope of media, materials and processes and future-facing digital technologies<br/><br/><br/>- Prepares you to go into the wider world of work as change makers, demonstrating an understanding of sustainable consumption and production patterns.<br/>