Course Overview - Consumer Behaviour and Marketing with Foundation
We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing with Foundation course enables you to develop core academic skills and understand how consumers think, and how this is essential to marketing and the formulation of policy.
This four-year programme includes a foundation year that leads directly into the three-year BSc Consumer Behaviour and Marketing course. It provides an excellent route to a degree in marketing if you do not have the typical entry requirements.
Foundation year
The foundation year will provide you with the skills a...
We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing with Foundation course enables you to develop core academic skills and understand how consumers think, and how this is essential to marketing and the formulation of policy.<br/><br/>This four-year programme includes a foundation year that leads directly into the three-year BSc Consumer Behaviour and Marketing course. It provides an excellent route to a degree in marketing if you do not have the typical entry requirements.<br/><br/>Foundation year<br/>The foundation year will provide you with the skills and knowledge to succeed at university. You’ll develop core skills in academic study, writing and research.<br/><br/>Your subject-specific studies will focus on basic principles in:<br/>- mathematics<br/><br/><br/>- business management<br/><br/><br/>- economics<br/><br/><br/>- psychology<br/><br/><br/>Your learning will be delivered through a combination of lectures, tutorials, practical classes and workshops.<br/><br/>A foundation year is more than just a stepping-stone to a degree. You will also benefit from:<br/>- access to our full range of facilities and resources<br/><br/><br/>- full integration into university life, before your degree year begins<br/><br/><br/>- experience of an academic environment, and the ability to work independently<br/><br/><br/>- specialist support and guidance<br/>