Marketing & Business (with Industry Placement)

Why choose this course?<br/><br/>Our BA (Hons) in Marketing and Business prepares students for the challenges of the modern business world and strengthens and develops their broader personal and professional skills.<br/><br/>Students will:<br/><br/><br/>- Discover how and why do we choose the things that we buy and what influences people when they choose goods or services.<br/><br/><br/>- Explore the latest scientific thinking in areas including consumer behaviour, decision-making and advertising.<br/><br/><br/>- Work-based learning is embedded into the programme, meaning that all graduates will be equipped with knowledge and skills to meet current and future market needs and be ‘work ready’.<br/><br/><br/>Key course features:<br/>- Explores the latest scientific thinking in areas including consumer behaviour, decision-making and digital marketing.<br/><br/><br/>- Involves work-based learning so that all graduates will be equipped with knowledge and skills to meet current and future market needs and be work-ready.<br/><br/><br/>- Includes practical experience with an optional industrial placement in business to solve a genuine industry problem.<br/><br/><br/>- Enjoy the North Wales Business School’s excellent links with a range of commercial research organisations that have worked with some of the largest brands in the world, including Tesco, Unilever, and Cadbury’s.<br/><br/><br/>- Hear guest lectures delivered by a range of practitioners, allowing you the opportunity to develop your network of contacts.<br/>