Intrigued by viral social media, captivating creatives that propel brands, or dreaming of crafting unforgettable ads? If shaping impactful advertising excites you, a career in creative advertising might be your perfect path.
This practical course combines artistic vision, strategic thinking, and technical skills, equipping you with the skills to create engaging, powerful advertising that engages and resonates with your intended audiences.
**Course Overview**
This course covers a wide array of advertising aspects, from ideation and brand development to practical...
Intrigued by viral social media, captivating creatives that propel brands, or dreaming of crafting unforgettable ads? If shaping impactful advertising excites you, a career in creative advertising might be your perfect path.<br/><br/>This practical course combines artistic vision, strategic thinking, and technical skills, equipping you with the skills to create engaging, powerful advertising that engages and resonates with your intended audiences.<br/><br/>**Course Overview**<br/>This course covers a wide array of advertising aspects, from ideation and brand development to practical techniques, behavioural science, and research. It spans traditional print to modern digital and social media advertising, ensuring a comprehensive, forward-thinking curriculum. Learn from experienced professionals and guest thought leaders in advertising, gaining key insights and knowledge. Our art campus encourages a creative, collaborative environment where youll work with peers from disciplines like graphic design, filmmaking, and illustration, reflecting the interdisciplinary essence of the advertising industry. With access to industry-standard tools, software, workshops, photography studios, and TV facilities, youll be well-equipped to realise your creative visions. The support of our tutors, skilled technicians, and a community of creative practitioners will further enrich your learning experience.<br/><br/>**On this course you will...**<br/>- Learn to create advertising campaigns that resonate with audiences, emphasising strategic brand positioning.<br/><br/><br/>- Develop a strong understanding of advertisings societal impact and cultivate ethical responsibility in creative work.<br/><br/><br/>- Gain a comprehensive skill set covering ideation, brand development, practical techniques, and research application.<br/><br/><br/>- Acquire practical experience through real-world scenarios, preparing you for the challenges of the advertising industry.<br/><br/><br/>- Access workshops, facilities, and tools used in the field, ensuring youre well-prepared for a career in advertising.<br/><br/><br/>**What you will learn**<br/>The Creative Advertising programme is designed to provide you with a comprehensive set of skills and knowledge necessary for creating impactful advertising campaigns. By focusing on practical strategies, message resonance, strategic delivery, creative mastery, and brand positioning, the programme aims to prepare students to excel in the dynamic field of advertising.<br/><br/>**Year one**<br/>- Introducing Visual Communication<br/><br/><br/>- Introduction to Advertising<br/><br/><br/>- Copywriting and the Language of Advertising<br/><br/><br/>- Collaborative Practice<br/><br/><br/>- Cultural Contexts<br/><br/><br/>**Year two**<br/>- Advertising Strategy<br/><br/><br/>- Digital Strategies in a Connected World<br/><br/><br/>- The Agency<br/><br/><br/>- TV Commercial<br/><br/><br/>- Campaign Response Project<br/><br/><br/>**Year three**<br/>- Campaign Development<br/><br/><br/>- Independent Research Paper<br/><br/><br/>- Campaign Showcase<br/>
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
3 Years
Start Date
16/09/2024
Campus
Carlisle - Brampton Road
Application deadline
Provider Details
Codes/info
Course Code
W289
Institution Code
C99
Points of Entry
Year 1
A levelB,C,C B,B,B UCAS Tariff104 120 Scottish HigherB,B,B,C A,A,B,B Access to HE DiplomaD:21,M:24 60 credits with 45 at level 3 Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)DMM T LevelM |
Find more courses from The University of Cumbria with our undergraduate course search.
Region | Costs | Academic Year | Year |
---|---|---|---|
EU, England, Northern Ireland, Scotland, Wales | £9,250 | 2024/25 | Year 1 |
International | £13,575 | 2024/25 | Year 1 |