Global Marketing (Top-Up) BA (Hons)

Why Global Marketing? <br/>With globalisation and instant communications, many businesses are operating in a truly international market. The marketing managers of the future will need to compete on a global scale. This one-year top-up course aims to help you gain the skills and knowledge to get started on a career in global marketing. It could be ideal if you’ve already studied marketing and business. <br/><br/>If you already have a significant level of market awareness and would like to gain a deeper understanding of marketing in an international context we’ll give you the opportunity to enhance your strengths in global marketing and international business. <br/><br/>How will you learn? <br/>You will learn through practical application and delivered lectures, workshops, seminars and group work sessions <br/><br/><br/>* We’ll look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena. <br/><br/><br/>* Studying strategic marketing planning will give you the opportunity to develop your analytical and practical skills in relation to creating presenting and defending strategic marketing plans. <br/><br/><br/>* Cross-cultural studies will help you consider the influence that national culture has on behaviour and the implications of this for organisational design and management. <br/><br/><br/>* You’ll also be able to choose optional modules that interest you to build your own career path. Options include International Marketing, Strategic Management, Global Events and Festivals, and Small Business Marketing. <br/>