This guide explains the assets, tracking link and approvals needed for your Regional Geo Bundle.
The Regional Geo Bundle combines retargeting, push notifications and SMS to support your Clearing campaign in a selected region. We write the campaign content and send it for approval, saving your team time across the different channels.
What we need from you
One UTM tracking link for the entire campaign.
The six banner sizes listed below.
Approval of the campaign content we prepare.
A standalone pixel, if you choose to use one. This is optional but recommended.
Use a landing page that matches the regional campaign message and gives students a clear next step.
Banner sizes
Please supply the following banner sizes for display activity. Dimensions are width × height in pixels.
Banner | Dimensions | Maximum file size |
Mobile Banner | 300 × 50 | 250KB |
Mobile Leaderboard | 320 × 50 | 250KB |
Leaderboard | 728 × 90 | 350KB |
Wide Skyscraper | 160 × 600 | 450KB |
Medium Rectangle | 300 × 250 | 450KB |
Half-Page Skyscraper | 300 × 600 | 550KB |
Billboard | 970 × 250 | 550KB |
Accepted formats: JPG, PNG, HTML5 or GIF. We recommend GIF assets where suitable for your creative. GIFs are accepted with a maximum of 3 loops or a 30-second ad length for animation in display creatives, rather than looping indefinitely
Content and campaign timing
We write the content for approval. If you would like changes, Client Success can explain any restrictions for each channel.
Regional campaigns typically start four to six weeks before Results Day. Your booking determines the region and schedule, including the planned SMS and push sends.
Frequently asked questions
Do we need separate links for retargeting, SMS and push?
Do we need separate links for retargeting, SMS and push?
No. One UTM tracking link covers the whole campaign.
Is a pixel required?
Is a pixel required?
No. The standalone pixel is optional but recommended for this bundle.
Will Uni Compare write the messages?
Will Uni Compare write the messages?
Yes. We write the campaign content and send it for approval.
How many banner sizes should we provide?
How many banner sizes should we provide?
Please supply the seven sizes listed above, within the Regional Geo Bundle file limits.
Please contact your Client Success representative or email clients@universitycompare.com if you need help preparing this product or have any questions.