This guide explains the content, tracking link and offsite banners needed for Prime Clearing Keywords.
Prime Clearing Keywords combines visibility in subject searches with offsite activity that helps re-engage interested students. We write your keyword copy for approval, saving your team time while you prepare the destination and creative assets.
What we need from you
One UTM tracking link to your chosen subject or Clearing landing page.
The offsite banners listed below.
Approval of the keyword content we create.
A standalone website pixel, if you choose to use one. This is optional but recommended.
Match the landing page to the subject being promoted so students can continue exploring easily.
Reviewing your keyword content
We prepare the title and supporting description. Our data suggests the title is the strongest part of the message, so it should give students a clear reason to consider your university.
Review any claims about your courses, facilities, scholarships or rankings before approving the copy. The description should support the same idea and destination.
Offsite banner specifications
Supply each of the following sizes in JPG, PNG or GIF format. Dimensions are width × height in pixels.
Banner | Dimensions | Maximum file size |
Mobile Banner | 300 × 50 | 250KB |
Mobile Leaderboard | 320 × 50 | 250KB |
Leaderboard | 728 × 90 | 350KB |
Wide Skyscraper | 160 × 600 | 450KB |
Medium Rectangle | 300 × 250 | 450KB |
Half-Page Skyscraper | 300 × 600 | 550KB |
Billboard | 970 × 250 | 550KB |
The full specification lists seven banner sizes. Prepare this complete set for the offsite activity.
Tracking and references
We can provide a standalone pixel for your website. It is optional, but recommended to support optimisation over time.
Offsite creative may include references from ranking and editorial sources such as The Guardian, The Times and CUG. Direct competitor website references are excluded; check uncertain references with Client Success.
Frequently asked questions
Will Uni Compare write the keyword copy?
Will Uni Compare write the keyword copy?
Yes. We draft it and send it for approval.
Do we need offsite assets as well as a link?
Do we need offsite assets as well as a link?
Yes. Supply the seven banner sizes listed above for the offsite element.
Is the pixel compulsory?
Is the pixel compulsory?
No. It is optional but recommended to help us optimise the campaign.
Please contact your Client Success representative or email clients@universitycompare.com if you need help preparing this product or have any questions.