This guide explains the content, tracking and display assets needed for your Pre-Clearing Boost campaign.
Pre-Clearing Boost supports your activity ahead of the main Clearing period. We write the campaign content and send it to you for approval, helping your team get ready without drafting each message from scratch.
What we need from you
Please supply:
One UTM tracking link for the whole campaign, pointing to your relevant landing page.
Display retargeting assets in the required sizes.
Your preferred geographic targeting, where applicable.
Approval of the campaign content we prepare.
One link covers the campaign; you do not need a separate link for each channel.
Display asset requirements
Supply the following banners in JPG, PNG or GIF format. Dimensions are width × height in pixels.
Banner | Dimensions | Maximum file size |
Mobile Banner | 300 × 50 | 250KB |
Mobile Leaderboard | 320 × 50 | 250KB |
Leaderboard | 728 × 90 | 350KB |
Wide Skyscraper | 160 × 600 | 450KB |
Medium Rectangle | 300 × 250 | 450KB |
Half-Page Skyscraper | 300 × 600 | 550KB |
Billboard | 970 × 250 | 550KB |
A standalone pixel is optional but recommended for the display retargeting element, as it supports campaign optimisation.
Content and targeting
We prepare the content for approval. If you want to amend it or supply your own, Client Success can share the relevant channel guidelines and delivery deadlines. Changes may affect campaign performance.
If you do not specify geographic targeting, we select users we believe are best suited to the campaign, which may include local and neighbouring regions.
Key information: your Client Success representative can confirm the channels and schedule in your booking, so your team knows which assets and approvals are needed.
Frequently asked questions
Do we need different UTM links for each channel?
Do we need different UTM links for each channel?
No. Supply one tracking link for the entire campaign.
Can we provide our own content?
Can we provide our own content?
Yes. Ask Client Success for the relevant channel guidelines before drafting.
Can we request particular regions?
Can we request particular regions?
Yes. Share your preferences when preparing the campaign. If none are supplied, we select a suitable audience.
Please contact your Client Success representative or email clients@universitycompare.com if you need help preparing this product or have any questions.