This guide explains what to supply for your Event Marketing campaign, including your tracking link, targeting preferences and supporting creative assets.
Event Marketing helps encourage students to take the next step towards attending your event. We write the campaign content and send it to you for approval, saving your team time on preparation.
What we need from you
To prepare your campaign, please supply:
One UTM tracking link for the campaign, pointing to the relevant event or booking page.
Your preferred geographic targeting, such as particular cities or regions.
Retargeting assets that meet the requirements of the retargeting activity included in your booking.
Any other channel-specific assets, such as an email image where email is included.
You only need to provide one tracking link for the campaign, rather than a separate link for each channel. Your Client Success representative can confirm which asset specifications apply to your booking.
Content and approval
We draft your campaign copy and share it with you for approval. Please check the event details, destination page and proposed messaging, and let us know if anything needs correcting.
If you would prefer to supply your own copy, speak to your Client Success representative first. Channel limits and delivery deadlines still apply, and changes to the proposed content may affect campaign performance. Content must not include competitor references.
Targeting your campaign
Share any geographic preferences when preparing your campaign. If you do not specify targeting, we select the audience we believe is best suited to the activity, which may include local and neighbouring regions.
Key information: prepare assets for the channels included in your booking. SMS, Push Notification, Email and retargeting each have different requirements; your campaign does not automatically require every format.
Frequently asked questions
Do we need to write different messages for each channel?
Do we need to write different messages for each channel?
No. We write the campaign content for you and send it for approval.
Do we need a separate tracking link for every channel?
Do we need a separate tracking link for every channel?
No. Please supply one UTM tracking link for the campaign.
Can we choose the regions we target?
Can we choose the regions we target?
Dependent on the product purchased, yes. Share your preferred geographic targeting with your Client Success representative.
Which images or videos should we provide?
Which images or videos should we provide?
Supply assets for the retargeting and other channels included in your booking. Your Client Success representative can confirm the relevant formats before your team prepares them.
Please contact your Client Success representative or email clients@universitycompare.com if you are unsure what to supply for your Event Marketing campaign.