This guide explains what to supply for your Audio Extension campaign, whether you would like us to create the audio or plan to provide your own creative.
Audio Extension gives your university another way to communicate its message through sound. We can write the script and create the audio for you, saving your team production time. You can also supply your own audio file.
Choose how to prepare your audio
There are two ways to get started:
Let Uni Compare create it: We prepare the script for approval and can produce the audio for your campaign.
Supply your own audio: Send your existing or newly produced file to your Client Success representative for review.
Both options are welcome. If you are producing a file, confirm the audio delivery specifications with your Client Success representative before exporting it.
What we need from you
For your campaign, please provide:
One UTM tracking linkto your chosen landing page.
One logo at 640 × 640 pixels.
One square companion image at 640 × 640 pixels.
Implementation of the pixel we provideon your website.
Your audio file, if you are supplying your own, orapproval of our proposed scriptif we are creating the audio.
The companion image accompanies the audio campaign. Choose an image that supports the same message and clearly represents your university.
Supplying video creative
If video forms part of your Audio Extension booking, please supply one video that meets these requirements:
Length: 30 seconds or less.
Format: MOV or MP4.
Maximum file size: 500MB.
Aspect ratio: 9:16 portrait or 16:9 landscape.
HD resolution: 720 × 1280 pixels for portrait, or 1280 × 720 pixels for landscape.
Audio levels: RMS −14 dBFS; peak −0.2 dBFS.
Sound: Required. Silent videos cannot be used.
Use the orientation-specific HD dimensions above when exporting. These exceed the stated minimum dimensions of 640 × 640 pixels.
Content approval and tracking
We write scripted content for approval before it is used. Please check that the proposed message reflects your university and gives students a clear next step.
Key information: pixel implementation is part of the required setup for Audio Extension. We provide the pixel for your website team to implement.
Frequently asked questions
Can Uni Compare create the audio for us?
Can Uni Compare create the audio for us?
Yes. We can write the script and create the audio, reducing the production work needed from your team.
Can we supply our own audio file?
Can we supply our own audio file?
Yes. Contact your Client Success representative to confirm the audio file requirements and arrange a review of the creative.
Do we still need a logo and image for an audio campaign?
Do we still need a logo and image for an audio campaign?
Yes. Please supply a 640 × 640-pixel logo and a separate 640 × 640-pixel square companion image.
Do we need to supply a video for an audio-only campaign?
Do we need to supply a video for an audio-only campaign?
No. The video requirements apply where video forms part of your booking.
Can we use a silent video?
Can we use a silent video?
No. Video creative for Audio Extension must include sound and meet the specified audio levels.
Please contact your Client Success representative or email clients@universitycompare.com if you need help choosing an audio production option or preparing your Audio Extension assets.