This guide explains how to prepare your Clearing SMS campaign and what your team needs to supply.
Clearing SMS gives students a direct prompt to explore your university or a particular subject. We write your SMS content and send it for approval, saving you time while keeping the message focused on the next step.
What we need from you
One UTM tracking link to the relevant Clearing landing page.
Approval of the SMS copy we prepare.
Any audience preferences to discuss, such as a subject or location relevant to your booking.
Choose a destination that matches the message and makes the next action easy to find. Audience segmentation depends on the campaign booked and the available audience size.
Preparing the message
Keep your SMS copy within 100 characters, excluding the tracking link. Lead with a clear benefit and a strong call to action, such as exploring available courses or contacting your Clearing team.
We can prepare this wording for you. If you request changes, your Client Success representative will help ensure the message meets the channel requirements.
SMS within a bundle
If your SMS is included in Pre-Clearing Boost or a Regional Geo Bundle, one UTM tracking link covers the full campaign. There is no need to provide a separate link for every channel.
Key information: your send timing and audience are determined by your booking. Check these with Client Success when approving the message.
Frequently asked questions
Does the character limit include the link?
Does the character limit include the link?
No. The 100-character limit applies to message copy and excludes the tracking link.
Do we need to write the SMS?
Do we need to write the SMS?
No. We write it for you and send it for approval.
Can we target students interested in a particular subject?
Can we target students interested in a particular subject?
Subject targeting is available for relevant SMS bookings, subject to audience size. Discuss your preferred subject with Client Success.
Please contact your Client Success representative or email clients@universitycompare.com if you need help preparing this product or have any questions.