This guide explains the creative assets, tracking link and Meta dataset access needed for Clearing Social Retargeting.
Social Retargeting helps re-engage students considering their Clearing options. We write the advertising copy for you and send it for approval, while your team supplies the visual assets and tracking setup.
What we need from you
A recommended minimum of five image creatives, with as many additional images, videos and concepts as possible.
Video creatives, optional but recommended; the specification suggests three as a starting point.
One UTM tracking link to the relevant Clearing landing page.
Meta pixel implementation on your website.
Partial access to the relevant Meta dataset, required before launch.
A broad mix of concepts gives the campaign more options to test. Include clear branding and a strong call to action in your creative.
Image specifications
Prepare imagery for these placement sizes:
1080 × 1350 pixels.
1200 × 628 pixels.
1080 × 1920 pixels.
Use engaging imagery and a clear message that helps students understand what your university offers and what to do next.
Video specifications
The listed video sizes are:
1080 × 1920 pixels.
1080 × 1350 pixels.
1080 × 1080 pixels.
Video is optional but gives us additional ways to engage the audience. Supply useful variations and concepts, and refresh creative during the campaign where possible.
Focusing on conversions
The goal should be the action that matters to your recruitment team, such as a completed enquiry or registration. Clicks show interest; conversions show that students completed the intended next step.
Tell Client Success which outcome you want to prioritise and make sure the relevant event is available through your Meta tracking setup. We need the required dataset access to optimise the campaign for conversions.
Required Meta access
Ask your Meta account administrator to grant access to the relevant dataset using:
Uni Compare partner ID: 412483725895483.
Access level: partial access.
Required permission: “Use events dataset”.
This access is required to start the campaign. Your Client Success representative can support your account administrator with the setup.
Frequently asked questions
Can we supply more than five images?
Can we supply more than five images?
Yes. Five is the recommended minimum; supply as many useful images, videos and concepts as possible.
Is video required?
Is video required?
No. It is optional but recommended, and the specification suggests three videos as a starting point.
Can the campaign launch without dataset access?
Can the campaign launch without dataset access?
No. We need the specified access before launch so we can optimise for conversions.
Do we need to write the adverts?
Do we need to write the adverts?
No. We write the copy and send it to you for approval.
Please contact your Client Success representative or email clients@universitycompare.com if you need help preparing this product or have any questions.