This guide explains the image, tracking link and content approval needed for your Clearing Email campaign.
Clearing Email helps you reach students exploring their next university place. We can write the email content for you, saving preparation time and helping you build a focused message around your university’s offer.
What we need from you
One UTM tracking link to your relevant landing page.
One email image at 1920 × 1080 pixels.
Approval of the content if we are writing it for you, or your proposed copy if you prefer to supply it.
Choose imagery that supports the message, and make sure the landing page gives students a clear next step.
Writing your email
Your email should highlight what makes your university appealing and explain the action you want students to take. We can handle the drafting and share the content for your approval.
If your team prefers to write the copy, ask Client Success for the Clearing Email content guidelines before starting.
Subject lines
You may supply suggested subject lines. These enter an A/B test, allowing different subject lines to be compared rather than assuming one will perform best.
Key information: ask for the guidelines for your Clearing Email booking. The Undergraduate sponsored newsletter specifications should not be assumed to apply to this campaign.
Frequently asked questions
Can Uni Compare write the email?
Can Uni Compare write the email?
Yes. We can prepare the content and send it for approval, reducing the work needed from your team.
Can we supply our own copy and subject line?
Can we supply our own copy and subject line?
Yes. Copy must meet the relevant guidelines, and supplied subject lines enter an A/B test.
What image size should we use?
What image size should we use?
Please supply one image at 1920 × 1080 pixels.
Please contact your Client Success representative or email clients@universitycompare.com if you need help preparing this product or have any questions.