This guide explains what to supply for your sponsored email newsletter placement, including your image, tracking link and content approval.
An email placement introduces your message to students while they are exploring their options. We write the content and send it for approval, saving your team the time needed to prepare the copy.
What we need from you
Please supply:
One UTM tracking link to your chosen landing page.
One email image at 1920 × 1080 pixels.
Approval of the content we prepare for your sponsored section.
Multiple tracking links are allowed if the placement links to different Open Day landing pages. Make it clear which destination each link should be used for.
Email content requirements
We draft the sponsored content with a clear, engaging message. If you request changes, please keep within these limits:
Sponsored title: A maximum of 50 characters.
Sponsored body: A maximum of 250 characters.
Editable area: Your sponsored section only.
References: Content must not include competitor references.
Use the title to give students a clear reason to explore further. The body should support that message and make the next step easy to understand.
Reviewing your placement
Check the proposed content, image and destination links before approving the placement. Any claims about your university should be accurate and relevant to the message.
Key information: this specification covers the sponsored section of an email newsletter. Content changes apply to that section, rather than the whole newsletter.
Frequently asked questions
Do we need to design or write the whole email?
Do we need to design or write the whole email?
No. We write your sponsored content. Please supply the required image and tracking link, then review the copy we send for approval.
Can we use more than one tracking link?
Can we use more than one tracking link?
Yes, if the placement links to different Open Day landing pages. Identify which link belongs to each destination.
Can we change the rest of the newsletter?
Can we change the rest of the newsletter?
Content changes are limited to your sponsored section.
Are the title and body limits separate?
Are the title and body limits separate?
Yes. The sponsored title can contain up to 50 characters, and the sponsored body can contain up to 250 characters.
Please contact your Client Success representative or email clients@universitycompare.com if you need help preparing your Email placement.