This guide explains what Clearing Headline does and how to prepare your message with Client Success.
Clearing Headline, also called Tickertape, places your university’s news at the top of pages across the platform. It gives students a visible prompt to explore your chosen landing page while researching their options.
Preparing your headline
Discuss the following with your Client Success representative:
The news or opportunity you want to highlight.
The landing page students should visit.
The next action you want them to take.
Any planned changes to the message during the campaign.
Our team can help shape the content, reducing the drafting work for your team. Keep the message current, relevant and easy to understand.
Updating your message
Headline content and destination links can be updated during the campaign. Share proposed changes with Client Success so they can coordinate the update.
Content requirements
Ask Client Success to confirm the headline length, tracking requirements and approval timings for your booking before finalising the copy.
Key information: this is a headline placement, so its content requirements should be confirmed specifically for Tickertape rather than borrowed from SMS, push or keyword activity.
Frequently asked questions
Where does the headline appear?
Where does the headline appear?
The placement appears at the top of pages across the platform.
Can we update it during Clearing?
Can we update it during Clearing?
Yes. Content and links can be updated through Client Success.
Can Uni Compare help with the copy?
Can Uni Compare help with the copy?
Yes. Content support is available to help you prepare a clear message.
Please contact your Client Success representative or email clients@universitycompare.com if you need help preparing this product or have any questions.