User Experience (UX/UI) MA

The MA User Experience (UX/UI) is a forward-thinking postgraduate course that empowers students to critically design, prototype, and evaluate sophisticated digital experiences. Informed by human-centred design, the course challenges students to push beyond surface-level aesthetics and develop meaningful, research-informed solutions for complex user needs across digital platforms, services, and systems.<br/><br/>At its core, the course is underpinned by a critical, values-led approach that positions UX and UI design as tools for social inquiry, cultural intervention, and ethical innovation. Students will engage with advanced debates around the role of experience design in shaping human behaviour, mediating socio-technical systems, and responding to urgent global challenges—such as digital equity, algorithmic bias, environmental sustainability, and data governance. Through a research-informed lens, students are encouraged to interrogate the broader cultural, political, and technological frameworks within which digital design operates, preparing them to contribute to the future of UX/UI as critically reflective and socially responsible practitioners.<br/><br/>Students develop advanced skills in: <br/>• UX strategy and design leadership<br/>• Complex user research and evaluation<br/>• Prototyping for multi-platform environments including AR/VR and AI<br/>• Service and systems thinking<br/>• Critical design theory and speculative design<br/>• Ethical and inclusive UX methodologies<br/><br/>Through studio practice, live projects, and independent research, students will work across disciplines and collaborate with industry, culminating in a self-directed Final Major Project. As part of AUB’s creative postgraduate community, MA UX/UI students graduate with the confidence and expertise to lead innovation in digital design, whether in industry, consultancy, or further research.