Fashion Marketing and Branding MA

About this Course<br/>This is a highly focused masters program designed to give you an expert understanding of the modern fashion world, building your expertise in both marketing strategies and branding.<br/>The course content centres around the latest global industry developments and adopts a sustainable and ethical perspective. You will learn to analyze fashion brands and consumers across different cultures. Key topics covered include:<br/>• Digital and Traditional Marketing Strategies<br/>• Fashion Brand Building and Management<br/>• Fashion Consumer Behaviour and Trends<br/>• Data Analytics for the fashion sector<br/>• Sustainability and Ethics in branding<br/><br/>We are ranked 8th in the UK for research quality (Complete University Guide 2026).<br/><br/>Key Features of this Course<br/>• Dual Focus: The program provides specialized knowledge in both strategic marketing and brand communication, essential for todays complex global fashion market.<br/>• Core Strategic Modules: You will study compulsory modules such as Digital and Sustainable Marketing Strategies for Global Fashion Brands, Fashion Branding and Strategic Communications, and Fashion Consumer and Industry Insights.<br/>• Research Project: You will complete a Final Major Project (independent research) on a contemporary issue in fashion marketing and branding, applying the insights and skills gained throughout the program.<br/>• Optional Modules: You can tailor your expertise with optional modules, which may include Entrepreneurship, Global Marketing, Digital Cultures, or Sustainability in Business and Design.<br/><br/>Career Prospects<br/>After completing this course, you will be in an ideal position to pursue specialized roles in the global fashion industry. Career paths include:<br/>• Global/Luxury Fashion Brand Manager<br/>• Digital Fashion Brand Manager<br/>• Fashion Marketing Strategist<br/>• Fashion Sustainability Marketing Manager<br/>• Fashion Data Analyst and Market Researcher<br/>• Fashion Entrepreneur<br/>The program also provides a solid foundation for those wishing to continue their research interests at the PhD level.<br/><br/>As a graduate from a top 20 UK university for employability*, youll be well-prepared for your next step.<br/><br/>Further Information<br/>• Location: The course is based at the Winchester School of Art (WSA).<br/>• Duration: Typically a one-year full-time masters program.<br/>• Entry Requirements: You will need a 2:2 degree or equivalent international qualification.<br/>• Course Lead: Dr. Eirini Bazaki, whose research expertise includes digital fashion marketing and branding.<br/><br/>*Complete University Guide Graduate Prospects Rankings 2026