Social Media and Management MSc

The course taught by the Department of Sociology and The York Management School and will give you an understanding of existing and emerging technology and the ability to assess the impact of social media on society, commerce, public and 3rd sector organisations in the UK and worldwide. You will develop business awareness, exploring the history of organisations, environments, and the ways in which both have changed. You will examine how digital information communications technology (ICT) is managed within businesses, as well as exploring alternative strategies for managing ICT in modern organisations. You will learn to identify and analyse the key characteristics of contemporary new media such as Facebook and Twitter, gaining an in-depth understanding of the features of social media and how social media has impacted on society.