AI and Creative Media MA

Our new MA AI and Creative Media combines critical thinking with hands-on creative practice to provide you with a unique opportunity to explore the impact of artificial intelligence technologies on the arts, media and creative industries.<br/><br/><strong>Why choose this course?</strong><br/><br/><br/>• This course gives you the opportunity to develop a greater understanding of AI technologies through direct engagement with the models, tools and applications that are rapidly changing the way media and the arts are produced, distributed and experienced.<br/><br/><br/><br/>• It draws on Birkbeck’s world-leading expertise in media, philosophy, computing and management.<br/><br/><br/><br/>• It is designed for aspiring or established media professionals who are keen to navigate using AI effectively or responsibly within their creative work and organisations.<br/><br/><br/><br/>• It is also ideal if you are interested in examining the impact of AI on creative labour and intellectual property, studying the development of new forms of AI aesthetics, or influencing the direction of future AI policy within the creative sector.<br/><br/><br/><br/><strong>What you will learn</strong><br/><br/>On this course you will consider how AI technologies present opportunities and challenges for creative media artists working within cultural industries. You will be encouraged to undertake critical experimentation with AI within the fields of digital image and video production, creative writing and performance, while developing your understanding of the need for effective methods of working with these technologies ethically and responsibly.<br/><br/>You will learn practical techniques for building and using generative AI models and tools within creative media practice. You will also gain an understanding of the social, historical and economic context of AI development, as well as technical knowledge of how cotemporary AI systems work. In exploring the ethical and political implications of AI use for creative labour and industries, you will learn responsible approaches to using the technology.<br/><br/><strong>How you will learn</strong><br/><br/>This course is available to study either full- or part-time. You will be taught via lectures, seminars and workshops that <strong>take place in the evening</strong>.<br/><br/>Option modules will allow you to follow your interests or career aspirations delving more deeply into key areas of digital media design and management. Or you could choose from a growing number of AI modules offered across the university including: philosophical investigations of AI ethics, legal explorations of AI regulatory frameworks, computer science training in data analytics and machine learning. <br/><br/><strong>Highlights</strong><br/><br/><br/>• You will study at our Bloomsbury campus in the heart of London, a city fast becoming one of the major European hubs for AI research and development.<br/><br/><br/><br/>• Birkbeck students are drawn from a diverse range in terms of age and academic, social and cultural backgrounds. This creates a stimulating and supportive learning environment.<br/><br/><br/><br/>• You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available, as well as the Birkbeck Library with its wealth of digital resources.<br/><br/><br/><br/><strong>Careers and employability</strong><br/><br/>Graduates in this MA AI and Creative Media can go on to follow career paths in roles such as:<br/><br/><br/>- digital designer<br/><br/><br/>- creative media artist<br/><br/><br/>- project manager<br/><br/><br/>- policy adviser<br/><br/><br/>- educator.<br/><br/><br/>We offer a comprehensive careers service - Careers and Enterprise - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education and future ambitions.