Fashion Promotion and Communication

Top-ranked
Our fashion and textiles programmes are ranked 3rd best in the UK (The Guardian University Guide 2023). Throughout your time on the course you will have the opportunity to show off your work through international competitions and shows, including British Fashion Council reviews and the BNU Summer Show.

Taught by industry
Led by a dedicated and experienced course team, you’ll benefit from their industry knowledge and the industry links they bring to the course. You’ll get direct access to guest lectures, who are specialists in the sector, and can benefit from live project briefs, master classes, and networking opportunities.

Previous industry projects include visual merchandising for international fashion retailer AllSaints, social media marketing for London based social enterprise brand Pivot, Visual Merchandising for the Lone Design Club’s London Fashion Week pop-up store and graphic packaging design competition for Graphic Design Agency JDO Global.

Relevance
With the rise of social media, and platforms such as TikTok, the way we consume fashion has transformed. Whilst consumers want all the latest looks at their fingertips, they are also conscious of the cost fast fashion has on our planet. Getting this balance right is key when we explore the fashion industry. The modules on this course will explore this balance and other key contextual theories and cultural themes.

Facilities
We’ve spent a lot of love and care making the Fashion and Textile Studios the perfect creative space and one of the best-equipped workshops in the country.

Using our industry-standard photography and film studios, Mac computer suites and dedicated print area, you’ll develop knowledge, skills and techniques, whilst creating a portfolio to impress future employers.

In our professional-working studio you’ll have you own workspace which you’ll be able to turn into your own personal area, where you can bring your designs to life and surround yourself with inspiration. We also have specialist technicians and demonstrators on site to support and share their knowledge with you, when and if you need it.

What will I study?
At the core of the BA (Hons) Fashion Promotion and Communication course is the key themes of creativity, multi-disciplinary practice and innovation.

Looking at key areas, including photography, styling, illustration, film, the use of digital platforms, trend analysis, marketing, branding and P.R. This course fuses theory with creative practice, allowing you to develop intellectual, technical and professional skills and knowledge to succeed professionally upon graduation.

Starting with the fundamentals, you’ll start to explore this creative practice through technical workshops, masterclasses and seminars. You’ll also gain an understanding of the historical development of fashion promotion including the impact of globalisation and introduction of new technologies, as well as the ethical responsibilities of fashion media. We encourage you to research and develop individual approaches to fashion promotion and communication.

As you progress on the course you experiment and explore more individual creative responses to a series of industry-led projects. You’ll also start to build your final degree project, using innovation and creativity to create a portfolio of eye-catching work.

You’ll also have the opportunity to work on live briefs with fashion industry brands, which will challenge and enhance your skills, knowledge and approaches. Our collaborations with industry will foster professional working practices, further preparing you for employment once you’ve graduated.

This fashion promotion course is also offered as a four-year programme, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate programme.

At Buckinghamshire New University, you'll benefit from career-focused teaching, hands-on learning and a supportive community that helps you thrive throughout your degree and beyond.

You'll learn from lecturers with industry experience, gain practical skills in professional-standard facilities and receive personalised support through smaller class sizes. Beyond your course, The Big Deal gives every student free access to sports clubs, societies, fitness facilities, social events, trips, volunteering opportunities and career-boosting workshops. It's BNU's way of helping you discover new interests, meet like-minded people, build your CV and make the most of university life – all without paying extra membership fees.

Whether you're preparing for your future career, growing your confidence or looking for an unforgettable student experience, BNU offers the opportunities and support to help you achieve your goals.