Product Design MSc

The MSc Product Design course at Cardiff Met is a practice-based, taught master’s programme with strong industry links and a focus on enhancing graduate employability.<br/><br/>It balances advanced practical design skills with academic rigour and applied research, reflecting contemporary practice through AI-augmented design, systems thinking, and strategic design management.<br/><br/>You will develop expertise in human-centred design, user testing, service design, creativity, and ethnographic research, while addressing complex, interconnected social, technological, and environmental challenges. You will also engage with current theoretical and methodological perspectives, alongside design-led research and systems-level analysis.<br/><br/>Through Advanced Design, you will focus on research, stakeholder and systems analysis, and the generation of innovative, evidence-based concepts. The Augmented Design Process introduces AI and digital tools, exploring their impact on creativity, workflows, and ethical practice. In Product Development and Refinement, you will test and optimise design solutions using engineering analysis, simulation, user testing, and sustainability assessment.<br/><br/>Industry engagement is central, with a work placement module, live briefs, and major project sponsorship. The programme culminates in a Major Project, enabling you to deliver an independent, research-informed design outcome.<br/><br/>You will also critically examine ethical, social, and sustainability impacts, preparing for careers in global design and innovation sectors.<br/><br/>This programme is accredited by the Institution of Engineering Designers (IED), recognising its alignment with professional standards and supporting graduates in progressing towards professional registration. Students enrolled on the programme are eligible for IED student membership, providing access to professional resources, networking opportunities, and industry insights to support their development as emerging design professionals.