**Course details**
Study leading-edge marketing knowledge from analytics to behavioural science. From distinguished academics and industrial experts. Accredited by the Chartered Institute of Marketing (CIM), you will gain insights into the strategic decision-making in marketing and the effective techniques used to drive impacts on brands and consumer behaviour in the fast-paced business world.
Drawing from the excellent research and long-established industry connection worldwide, this varied and dynamic course helps you to become an innovative and influential global busine...
**Course details**<br/>Study leading-edge marketing knowledge from analytics to behavioural science. From distinguished academics and industrial experts. Accredited by the Chartered Institute of Marketing (CIM), you will gain insights into the strategic decision-making in marketing and the effective techniques used to drive impacts on brands and consumer behaviour in the fast-paced business world. <br/>Drawing from the excellent research and long-established industry connection worldwide, this varied and dynamic course helps you to become an innovative and influential global business thinker.<br/>This flexible curriculum links academic theory with real-world business experience including expert guest speakers and projects where you will take on business challenges. It offers plenty of opportunities to tailor your studies as your interests evolve. You have the option to complete the course in three years, add a placement year or spend a year abroad. <br/><br/>**Why Durham University?**<br/>You will be based in Durham University’s Business School, one of the UK’s longest established business schools – an inspiring and stimulating learning environment that consistently ranks highly for the quality of teaching, research and for graduate prospects.<br/>The academic team includes experienced business professionals and researchers whose work across a wide variety of disciplines informs and enriches the undergraduate curriculum, delivering practical insights and bringing you closer to the realities of the business world.<br/>Our business, marketing and management courses also offer opportunities for hands-on work placements and international study.<br/><br/>**Facilities**<br/>You’ll have access to the Business Schools modern, spacious meeting rooms and study areas. <br/>Resources include up-to-date financial information and online databases. In addition, you’ll have access to Durham University’s prestigious libraries and archives.<br/><br/>**Rankings**<br/>**Top 100** in the QS World University Rankings 2026<br/>**21** subjects in the World Top 100 (QS World University Rankings 2025)<br/>**5th** in the UK Complete University Guide 2026<br/>**5th** in the UK Times and Sunday Times Good University Guide 2025<br/>**6th** in the Guardian University Guide 2025<br/><br/>**Careers Opportunities**<br/>Our students graduate with a thorough understanding of management theories, marketing strategies and consumer behaviour, as well as the commercial awareness, IT and problem-solving skills that are highly valued by employers in the UK and internationally. This combination of academic knowledge and transferable skills will open up a range of career possibilities in the corporate world and beyond.<br/>Our focus on employability extends beyond the classroom. You will benefit from employability-focused events that will give you a competitive edge in the job market. From interview advice and employer talks to business-tailored careers fairs, we work with you to achieve your goals. <br/>Previous graduates have gone on to work as business managers, marketing specialists, civil servants, management consultants and business analysts working for companies such as Virgin Media, NHS England, Amazon, Barclaycard and PwC.
1 option available
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
4 Years
Start Date
28/09/2026
Campus
Durham City
14 January
Application deadline
Provider Details
Codes/info
Course Code
N511
Institution Code
D86
Points of Entry
Year 1
Not Accepted
A,A,A,A,B
We normally make offers based on Advanced Highers. If you’ve not been able to take three Advanced Highers, then we’ll consider a combination of Advanced Highers and Highers, or just Highers (if your school doesn’t offer Advanced Highers at all). If Mathematics is not taken at Advanced Higher then Higher Level Mathematics at a Grade A can be used.
D:30,M:15
At least 30 level 3 credits at Distinction and in addition at least 15 level 3 credits at a minimum of merit. If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essential
37
6, 6, 6 in Higher Level subjects. If Mathematics is not taken at higher level, then it is required at standard level 5. We accept Maths Analysis & Approaches, and Maths Applications & Interpretation.
DDD
Specific subjects/grades required for entry: If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essential Other BTEC level 3 qualifications are also accepted in combination with each other or with other qualifications. See our website for more information on our BTEC qualification equivalencies.
H2,H2,H2,H2,H2
If Mathematics is not taken at Higher Level then Grade 2 in Ordinary Level Mathematics can be used
DDD
Grade 7 in GCSE Mathematics, or B in Core Maths if Maths not taken as an A level is essential. Other level 3 Cambridge Technical qualifications are also accepted in combination with each other or with other qualifications. See our website for more information on our Cambridge technical qualification equivalencies.
A,A,A
If Mathematics is not taken at Advanced Higher then Higher Level Mathematics at a Grade A can be used.
Not Accepted
A,A,A
Specific subjects/grades required for entry: If Mathematics is not taken beyond GCSE, a grade 7, (or A) in GCSE Mathematics, or Core Mathematics grade B is essential
T levels will be considered on a case-by-case basis where the subject area aligns with the course applied to. Please note that additional A levels or equivalent may be required to study certain courses. If you’re interested in applying, then please Ask Us and we’ll see if we’re able to consider this for you: www.durham.ac.uk/study/ask-us/
Not Accepted
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Unfortunately, we're unable to gather fee information for this course. Click here to find out more about Marketing and Management with Study Abroad BA (Hons)'s funding options on the university's website.