Artificial Intelligence for Creative Practice MA

Harness tech to elevate human creativity.<br/><br/>This master’s programme explores how emerging technologies can enhance and transform human creativity, in sustainable and ethical ways, through the lens of Falmouth University’s 120-year creative legacy. <br/><br/>Designed to support a wide range of creative and technical backgrounds, on this master’s degree we examine how tools such as artificial intelligence, immersive media and data-driven systems can extend the reach, impact and meaning of creative work. <br/><br/>As a student, you will investigate the relationship between emerging technology and aesthetics, considering how form and expression evolve in a digitally mediated world. Central themes include the ethics and social impact of AI, intellectual property in new creative contexts and the environmental implications of technological production. <br/><br/>Guided by research-active staff, this course offers a research-led, individually tailored learning experience. Through creative projects and critical inquiry, you’ll develop the insight and confidence to question, innovate and lead within the ever-evolving field of creative technologies. <br/><br/>Graduates emerge prepared to shape the future of digital creativity: whether as researchers, artists, designers or strategists exploring the intersection of technology, culture and human imagination. <br/><br/><strong>Why study this course at Falmouth?</strong><br/>Delivered in a cultural and natural setting like no other, this programme has been developed in partnership with faculty, researcher and industry collaborators: from those with expertise in emerging technology, as well as those from traditional creative arts disciplines. <br/><br/>The course is focused on understanding and interrogating the use of technology in creative practice: the applications of technology - including AI and automation – examined critically against central themes of environment, sustainable practice and societal benefit.