Digital Marketing MSc

Become the data-driven marketer brands are looking for.<br/><br/>Digital marketing is moving at a pace unknown in the history of media. From the emergence of semantic search to the ongoing developments in AI assisted shopping, it’s a sector that’s constantly shifting to new technology. <br/><br/>On this industry-informed Digital Marketing master’s programme, you will investigate the true value of strategic, informed practice in digital marketing, reflecting this rapidly changing sector. You will apply your real, professionally aligned sector insight and techniques to collaborative projects, informed by data analysis and research into current practice, guided by an experienced team of academics. <br/><br/>This course is for those looking to enhance their powers of insight and hone their creative application of technology, to inform successful digital marketing strategies in todays ever-connected world. <br/><br/>Why study this course at Falmouth?<br/>• Engage with customer insights, behavioural psychology and audience motivations to create stand-out marketing strategies <br/><br/><br/><br/>• Turn insights into action: elevate your understanding and application of data, and how to use this in your practice<br/><br/><br/><br/>• Go deeper: Investigate digital marketing platforms, channels and tools from an informed, ethical standpoint <br/><br/><br/><br/>• Collaboration is key: Study at a university committed to the power of creativity, while embracing new and emerging technologies <br/><br/>