Digital Marketing with Professional Placement (24 months) MSc

With the world going digital, businesses are adapting to stay ahead of the curve. As technology continues to evolve, so does our understanding of consumers and their behaviours. From e-commerce to social media, the possibilities are endless. <br/><br/>Our MSc Digital Marketing with Professional Experience programme equips you with industry-focused skills and knowledge to succeed in this dynamic field. You’ll learn how to develop socially aware and responsible marketing strategies, and gain the ability to adapt and innovate across a range of marketing environments, both locally and globally. As digital disruption becomes the norm, the programme focuses on creating agile and empathetic professionals who can design and deliver compelling digital marketing strategies and campaigns. <br/><br/>The programme is designed for applicants at the beginning of their marketing careers as well as those wishing to enhance and build on their expertise. We welcome students from a broad range of education and subject disciplines, which adds to the vibrancy of the overall learning experience. <br/><br/>This programme is a 24-month professional pathway, offering you a twelve-month (30-36 weeks) professional experience that is directly applicable to your studies. <br/><br/><strong>Why study MSc Digital Marketing with Professional Experience at Middlesex?</strong><br/>• Real-world experience - We are the only university in the UK that offers students a unique practitioner-focused learning experience, where students attend a week-long residential programme to witness marketing in action <br/><br/><br/><br/>• Expert teaching - You will have a blend of academics and industry people teaching you on campus, not only the theory but what is happening in practice today within digital marketing. <br/><br/><br/><br/>• Hands-on digital skills - Develop your skills using free access to platforms such as HubSpot, Hootsuite, Google Analytics, and other tools and platforms <br/><br/><br/><br/>• Industry placement opportunities - We offer industry placement experience for a few students as an optional module, a period of paid or unpaid work experience in the digital sector <br/><br/><br/><br/>• Professional accreditation - Programme is accredited and recognised by the Chartered Institute of Marketing (CIM) <br/><br/><br/><br/><strong>What will you learn?</strong> <br/>You will acquire critical knowledge in digital marketing for businesses in the digital era. You will explore digital platforms and technologies, such as search and display, while gaining insight into the future of digital marketing, including e-commerce, creativity, innovation, and the growing importance of AI in marketing. <br/><br/>The programme ensures you are equipped with critical transferrable skills in working collaboratively and individually, enabling a smooth transition from academic study to the working environment.​ <br/><br/>You will be able to evaluate complex situations critically, write clearly and analytically, synthesise information from various sources, and develop well-informed and justified solutions to marketing challenges. <br/><br/>Your 12-month placement option will give you the opportunity to apply what you’ve learned in the classroom by working with marketing agencies, in-house digital teams, or start-ups, developing the practical skills that employers look for in this fast-changing industry. You’ll gain hands-on experience in areas such as social media strategy, SEO, content creation, campaign management, and data analytics, deepening your understanding of digital trends and marketing technologies. <br/><br/><strong>Module</strong><br/>For more details about this programme, please visit the course page: https://www.mdx.ac.uk/courses/postgraduate/digital-marketing-msc/