Sport is a cultural phenomenon, that’s growing in influence – creating positive change, new industry sectors, and wider commercial opportunities. This course is designed for students who want to study business while exploring the commercial aspects of sport – from sponsorship to social change.<br/><br/>You’ll build a solid understanding of business across all fields and sectors, at a university that champions international perspectives. Your specialist business sports modules will give you opportunities for classroom discussions and assignments around sports and regions with cultural and commercial significance.<br/><br/>Some of the modules you’ll take include: <br/>- Sports Marketing, Branding and Sponsorship <br/><br/><br/>- Sport, Business and Social Change <br/><br/><br/>- Sports Methods and Business Drivers <br/><br/><br/>- Performance and Decisions in Sport <br/><br/><br/>You’ll work on real industry briefs, collaborating with real organisations and brands. In your final year, you’ll have the freedom to choose a topic area for your final year project, which can be in sports – or any business subject. <br/><br/>If you have a passion for business and sports, this course will open up a wide range of career possibilities – from sports operations and management to PR and sports journalism, sponsorship and merchandising, strategy and finance. <br/><br/>This course will provide you with a practical and future-facing business education that is:<br/><br/><br/>- Entrepreneurial and network driven <br/><br/><br/>- Tech-engaged <br/><br/><br/>- Globally, culturally, and ethically responsive <br/><br/><br/>- Grounded in applying business principles throughout various sports  <br/><br/><br/>- Focused on the strategic role of sport as a force for change. <br/><br/><br/>**Foundation option**<br/>In your Foundation year, youll gain a solid grounding in academic skills and principles, as well as an introduction to your chosen subject area. <br/><br/>It will provide a rich and varied experience to ensure you’re prepared for degree-level study in the UK – ready to develop specialist knowledge and confidently make the most of your course.<br/><br/>Some modules will be taken with students heading towards the same or related subject areas, while others will be taken with a blend of students – enabling you to mix with peers who bring a range of different perspectives and experiences to the classroom.<br/><br/>You’ll take two modules related to your subject area and eight shared modules covering key skills like communication, critical thinking, cultural understanding, politics, data, creativity and entrepreneurship.<br/><br/>Once you’ve successfully completed your Foundation year, you’ll directly progress to Year 1 of your chosen degree-level course.<br/><br/>This course is subject to validation.