Consumer Analytics and Marketing Strategy MSc

<strong>Understand the people behind the data as you unlock crucial insights businesses need to grow.</strong><br/>Brands are constantly looking to make smarter, more meaningful connections with consumers, so customer data has never been more important.<br/>With a strong focus on understanding the numbers behind human behaviour, this course gives you both advanced analytical skills and strategic marketing know-how.<br/>Data helps businesses understand their audience. If they know their audience, they’re more likely to see results. As a marketer, this is the million-dollar question: the key to successful campaigns, customer retention, brand reputation and ultimate business success.<br/>Learn skills spanning big data, predictive analytics and Geographic Information Systems (GIS) and stand out with this unique Masters. From retail, location planning, logistics and marketing, your options are open to forge the path you want to take next.<br/>Plus, youll be based in Leeds, a city that’s right at the heart of global marketing action.<br/><br/><strong>Student profile: Li-Yuan Teng</strong><br/><strong>“After I completed my undergraduate studies in Germany, I was searching online for the right course to pursue my academic career in the marketing and consumer behaviour fields. I spoke to a study abroad consultant and requested suggestions on finding my dream course. As a result, both paths turned out to be Leeds University Business School (LUBS).“</strong><br/>Li-Yuan Teng, MSc Consumer Analytics and Marketing Strategy<br/><br/><strong>Why study at Leeds:</strong><br/>• Give yourself the edge in a competitive job market: Gain sought-after skills in analytical expertise and psychological insight.<br/><br/><br/><br/>• A course with dual focus: With input from Leeds University Business School and the School of Geography, this means you’ll be connecting complex analytics directly to market outcomes.<br/><br/><br/><br/>• Affiliation with the UK’s Consumer Data Research Centre: Make the most of our connections as well as the expertise of the School of Geography’s Centre for Spatial Analysis and Policy.<br/><br/><br/><br/>• Close industry connections: Connect you to emerging trends in topics including consumer behaviour, decision science and digital and interactive marketing.<br/><br/><br/><br/>• Access a wealth of data and resources: When it comes to data sciences, our campus-based Leeds Institute for Data Analytics is the place to be.<br/><br/><br/><br/>• State-of-the-art computing facilities: You can immerse yourself in coding, programming and modelling software.<br/><br/><br/><br/>• Join Leeds Data Society: You can join societies that link in with your studies which regularly hosts guest speakers from other organisations. Like Codefirstgirls, an organisation founded to teach women how to code.<br/><br/><br/><br/>• International Study Tour: Apply for a place on a week-long international study tour which includes company visits, guest lectures and networking events. Previous tours have included visits to Berlin, Frankfurt, Milan and Zurich and are available to all Masters courses at Leeds University Business School.<br/><br/><br/><br/><strong>Rankings and awards</strong><br/>Top 25 in the world for Marketing, QS Business Masters Rankings 2026<br/>86th in the world, QS World Rankings 2026<br/><br/><strong>Where this degree could take you</strong><br/>Here’s an insight into the job roles some of our consumer analytics and marketing strategy graduates have obtained:<br/>• Marketing Data Analyst<br/><br/><br/><br/>• Junior CRM Manager<br/><br/><br/><br/>• Retail Store Manager on leadership programmes<br/><br/><br/><br/>• Graduate Marketing Executive<br/><br/><br/><br/><strong>Career support</strong><br/>Top 10 most targeted for 10+ years by the UKs leading employers, The Graduate Market 2026, High Fliers Research<br/>At Leeds, we help you to prepare for your future from day one.<br/>Our Careers Service has the global expertise and sector-spanning industry partnerships that, combined, go way beyond simply helping you get a job. They provide you with the resources you need to upskill and achieve the future you aspire towards – even in the face of lightning-paced change.