Digital Marketing and Analytics BSc (Hons)

Become a future-ready digital marketer equipped to design and develop impactful, insight-driven, strategic and innovative digital marketing campaigns.<br/><br/>This course combines strategic thinking, AI tools and data to help you develop an understanding of consumer behaviour, emerging technologies and how to lead creative, responsible marketing and brand campaigns.<br/><br/>Course content has been designed to reflect current industry needs and includes opportunities to:<br/>* develop knowledge of digital strategy, Big Data, AI and brand storytelling<br/><br/><br/>* explore how to create marketing campaigns across digital platforms, with a focus on ethics and sustainability<br/><br/><br/>* work on industry-informed projects and use marketing tools commonly found in professional settings.<br/><br/><br/>For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.