Digital Marketing and Analytics (with foundation year) BSc (Hons)

Foundation year<br/>Become a future-ready digital marketer equipped to design and develop impactful, insight-driven, strategic and innovative digital marketing campaigns.<br/><br/>Degree<br/>This course combines strategic thinking, AI tools and data to help you develop an understanding of consumer behaviour, emerging technologies and how to lead creative, responsible marketing and brand campaigns.<br/><br/>Course content has been designed to reflect current industry needs and includes opportunities to:<br/>* develop knowledge of digital strategy, Big Data, AI and brand storytelling<br/><br/><br/>* explore how to create marketing campaigns across digital platforms, with a focus on ethics and sustainability<br/><br/><br/>* work on industry-informed projects and use marketing tools commonly found in professional settings.<br/><br/><br/><strong>Why you should study this course</strong><br/><br/>Foundation year<br/>Supports you to gain the academic skills required for degree-level study.Provides a grounding in key areas of business and management.<br/><br/>Degree<br/>As a student on this course, you will have the opportunity to:<br/>* develop hands-on skills through applied modules and project work exploring digital marketing strategy, campaign planning and consultancy-style tasks inspired by aspects of industry practice<br/><br/><br/>* use a range of digital tools and platforms, including select AI-based technologies, to support your understanding of data-informed marketing<br/><br/><br/>* explore how sustainability and social responsibility influence marketing, and learn how to create campaigns with purpose and accountability that leave a positive impact on society<br/><br/><br/>* build a portfolio through coursework projects that may include brand storytelling, campaign planning and data analysis, helping you showcase your skills and progress to future employers<br/><br/><br/>* focus on career development, with access to guidance and resources from the university’s careers and employability services.<br/><br/><br/>For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.