International Business top-up BA (Hons)

This top-up degree is aimed at anyone from outside the UK with a business and marketing background who wants to further develop their digital marketing skills within the international arena. This course enables you to transform an existing marketing or business qualification, into a BA (Hons) in International Digital Marketing, at Coventry University.<br/><br/>The course aims to build on your existing business and marketing knowledge and skills, and offer opportunities to develop more specialised expertise in the area of digital marketing.<br/><br/><strong>Why study this course</strong><br/>* Convert your existing business or marketing-focused qualification into a BA (Hons) degree qualification from a university that has won many awards and whose business school is over sixty years old, with extensive industry links.<br/><br/><br/>* Develop a broad range of business and more specific marketing skills and knowledge, creating flexibility to work in a variety of marketing roles, such as brand management, sales strategist or a data analytics marketeer.<br/><br/><br/>* Develop your ability to apply and critically evaluate the theory and practice of digital marketing, advertising and social media domains.<br/><br/><br/>* The course uses our digital communications lab (DigiComm Lab)4, which is equipped with industry-relevant software. This will allow you to produce materials and digital artefacts for your assessments and developing a digital portfolio, which can be invaluable when seeking jobs.<br/><br/><br/>* You will be taught by expert staff, who have a mix of practitioner and academic experience in business and marketing, who will use real world, problem-based approaches to teaching and learning.<br/><br/><br/>* The course is specially designed for international students, where you will study in a supportive environment. Particular attention is given to language support and enhancing your future employability prospects, for your desired career.<br/><br/><br/>*please see website for details