Marketing with Consumer Psychology Bachelor of Arts (with Honours) - BA (Hons)

Marketing & Consumer Psychology BA (Hons) is an innovative, forward-thinking degree designed to unlock the hidden mechanisms behind human decision-making. By combining strategic marketing frameworks with cutting-edge insights from cognitive psychology, behavioural economics, and neuroscience, you will learn to look beneath surface-level data to predict trends and deeply understand human choice.

Throughout this course, you will cross the boundary between commercial business strategy and behavioural science. You will actively apply behavioural insights to real-world marketing challenges- from running digital experiments and optimisation tests to designing powerful social interventions for public health, sustainability, and social justice- you will discover how to construct brand experiences that genuinely resonate.

Led by expert academics and industry practitioners, you will critically evaluate the boundaries of behavioural modification, mastering how to influence choice ethically while protecting consumer autonomy and transparency. You will graduate with a highly sought-after blend of data-driven psychology and strategic marketing skills, perfectly prepared to design the future of consumer engagement.

* Marketing that mirrors the real world. Every module reflects the fast-paced demands of modern marketing – from data-driven decision making to campaign strategy and content creation.

* Create, design and tell your story. Showcase your creativity through infographics, videos and campaign concepts that bring your ideas and your personal brand to life.

* Learn from the experts. Be taught by academics and professionals who bring experience from global brands and leading agencies.

* Real industry experience. Students have secured year-long placements with leading organisations such as Samsung, PwC, Honda, CrossCountry Trains, Bosch and many more.

* Proven results. 90% of our graduates are working or studying further within 15 months of graduation – a testament to the employability focus that runs through everything we do.

* Get involved in DMU’s BizSpark Challenge – a unique opportunity to work on real challenges faced by real companies. You’ll be engaging with them to help solve the big problems, developing and putting into practice key business skills.

* Experience teaching that puts your success first. Students from the Marketing subject area voted us 1st in the East Midlands for teaching on the course, so you can be confident you'll receive an outstanding learning experience from day one (NSS, 2026).

* Internationalise your DMU degree - Study abroad for a year at one of DMU’s partner universities across the globe.