Marketing Communications BA (Hons)

Marketing Communications is a degree where you’ll learn to create ‘ideas that work’. The marketing industry covers a wide variety of disciplines, including advertising, social content creation, brand activations, planning and PR, and employs a wide range of skills from art direction, copywriting, design, strategy and content creation. <br/><br/>You will develop a range of skills based on practices established by real life creative agencies, by getting hands on experience of developing creative concepts, and what it takes to communicate them effectively.<br/><br/>Our industry award winning tutors have considerable marketing communications industry experience spanning advertising, brand development, creative direction, copywriting and strategy. They will support you to learn how creative communication works, through strategic and insight-based thinking, that will connect brands to consumers in an interesting and meaningful way. Tutors work with students giving constructive feedback, and nurturing creative potential.<br/><br/>We currently work with leading national and international agencies from Leeds to Lisbon and London to New York. You will work on live briefs and pitch to agency partners, ones we have worked with include McCann, Ogilvy, Leo Burnett, BBH, Dentsu, Havas Lynx, AKQA, Social Chain, Creative Race and TBWA. In a constantly evolving creative world, such links make sure our course reflects what is going on in industry and culture right now.<br/><br/>You’ll have the opportunity to enter prestigious and internationally renowned awards such as D&AD New Blood, Cannes Future Lions and the DMA Breakthrough Award. Our connections can lead to creatives from top agencies offering mentoring, work crits, live briefs and the opportunity for work experience. <br/><br/>Creative thinking to produce ‘ideas that work’ is at the core of what we do. We encourage students to find the aspect of the industry that they feel most interested in, and pursue a path into it through first-hand experience of working with inspirational industry creatives. We focus on employability, so you will develop a broad range of transferable skills, that will help you produce the strongest possible portfolio of work to land your ideal job.