Fashion Marketing and Enterprise BA (Hons)

**Gain industry-standard marketing and enterprise skills, knowledge, and the mindset to achieve your ambitions in today’s ever-evolving fashion business.**<br/><br/>Do you dream about starting your own fashion business? Or aspire to become a leading innovator in the fashion industry? Our BA (Hons) Fashion Marketing & Enterprise degree equips you with the expertise, attitude, and global outlook to succeed in a dynamic international fashion landscape.<br/><br/>As part of this course, you’ll:<br/><br/><br/>- Explore key issues – including the global environment, fashion marketing and entrepreneurial theories – then apply them to real fashion businesses<br/><br/><br/>- Develop an extensive creative and technical toolkit to take your concepts from ideas to end products<br/><br/><br/>- Experiment with communication methods, platforms and formats to forge your understanding of fashion marketing and enterprise<br/><br/><br/>- Learn what entrepreneurship is, what entrepreneurs do, and the mindset and motivation required to develop your own fashion venture<br/><br/><br/>- Build an effective and targeted portfolio in an area of fashion you’re interested in<br/><br/><br/>- Impress the public and industry by exhibiting your work at the end of your final year<br/><br/><br/>**Find out more**<br/><br/>**Real life experience**<br/>At Leeds Beckett, your studies are informed and delivered by people with specialist experience and expertise across the fashion industry. You’ll work on live briefs set by real clients, and you can choose to do a placement year where you’ll experience a range of careers first-hand. This hands-on practice allows you to build valuable skills, expertise, and your network. You’ll also gain a head start in deciding what you want to do after university.<br/><br/>**Where will fashion marketing and enterprise lead me?**<br/>You’ll engage with a varied and exciting educational experience that unlocks numerous opportunities in the fashion industry. Specific fashion areas you could work in include marketing, fashion buying, merchandising, retail and sales, PR, and business strategy. Alternatively, you might follow your entrepreneurial instinct and set up your own business or studio.<br/><br/>**Guest lectures**<br/>We run guest lectures and workshops throughout the year, both on campus and in conjunction with external organisations. The INSIDE/OUT lecture series brings together some of the most exciting names from the fields of art, architecture, design, fashion, film, music, performing arts, and beyond. You can catch up on previous lectures by visiting the Leeds Arts Research Centre site.<br/><br/>**Why study the BA (Hons) Fashion Marketing & Enterprise course at Leeds Beckett University?**<br/>- **Take a placement year** - an opportunity to take a year of paid employment to get hands-on in an area youre passionate about<br/><br/><br/>- **Close links with the design and creative sector** in Leeds, the UK, and beyond<br/><br/><br/>- **Ranked 15th in the UK** for Fashion and Textiles*<br/><br/><br/>- **Become adept in addressing real-world issues** with a robust collection of creative skills and tools<br/><br/><br/>- **Specialise in an area youre passionate about** via projects, coursework, and work experience<br/><br/><br/>*The Guardian University Guide 2025