Marketing and Advertising Bachelor of Arts (with Honours) - BA (Hons)

Turn creative ideas into impactful marketing campaigns and advertisements while building the professional skills employers value on our CIM-accredited degree.

Brands shape the way we discover products, connect with ideas, and make decisions. On this marketing and advertising degree, you'll learn to create meaningful connections with audiences through innovative campaigns, strategic thinking, and effective communication.

As you develop your understanding of marketing, advertising, and brand management, you'll explore how consumer behaviour, digital innovation, and emerging trends shape the way organisations communicate. Through creative problem-solving and campaign development, you'll build the skills to create ideas that engage audiences and deliver impact.

At our City Campus, you'll study in a professional business environment, applying your knowledge to practical projects, industry-focused activities, and real marketing challenges. With Chartered Institute of Marketing (CIM) accreditation, specialist learning opportunities, and exposure to different areas of marketing in your first year, you'll gain the confidence, experience, and professional recognition to excel.

As part of this marketing degree, you'll:

* Develop creative campaign ideas across a variety of marketing, advertising, and communications platforms

* Discover how brands use insights to understand and engage audiences and inform future decisions

* Build skills in strategic planning, problem-solving, and creative thinking

* Learn how marketing responds to wider social, technological, and global changes

You'll graduate ready to create impactful communications, build brands, and adapt to the ever-evolving world of marketing and advertising.

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Earn professional recognition

BA Marketing & Advertising is accredited by the Chartered Institute of Marketing (CIM), enabling you to gain industry-recognised qualifications alongside your degree. You'll receive exemption from CIM's Level 3 Foundation Certificate in Professional Marketing and can work towards further CIM credentials throughout your studies.

Create campaigns that connect

Learn how brands communicate with their audiences through bold ideas, strategic thinking, and compelling campaigns. You'll explore advertising, integrated marketing communications, consumer behaviour, and brand management while developing the skills to create content and ads that make an impact.

Shape your degree around your ambitions

Your first year is shared with our other marketing degrees, giving you the opportunity to discover different areas of the subject before specialising in your second year. You'll learn the essentials of marketing and find out how specialisms work together, from brand communications and advertising to digital marketing and public relations.

Gain real marketing experience

Apply your knowledge to practical projects and live client briefs while developing your technical marketing expertise and skills in research, analysis, communication, problem-solving, teamwork, and more.

You can take a placement year between your second and final years to build invaluable industry experience and gain a head start when you graduate. Previous students have completed their placements at companies including Apple, Disney, and L'Oreal.

Why study the BA Marketing & Advertising degree at Leeds Beckett University?

* Study a CIM-accredited degree, working towards professional marketing qualifications alongside your studies

* Develop the creative and strategic skills to build brands and influence audiences

* Experience different areas of marketing in your first year before choosing your direction

* Applying marketing theory to live client briefs, practical marketing projects, and industry-set challenges

* Gain real experience before you graduate by completing a placement year between your second and final years