Marketing Bachelor of Arts (with Honours) - BA (Hons)

Influence the way the world thinks and buys. You'll build in-demand marketing, data, digital, and creative skills, and turn bold ideas into real impact.

Ever wonder how brands seem to know what you want before you do? Why do some ads feel like they were made for you? From the clothes you wear to the food and drinks you consume, marketing is everywhere. On this marketing degree, you'll discover how marketers combine behaviour, data, and insight to create campaigns you just can't ignore.

In a world where trust is priceless, savvy marketers help brands connect, inspire, and make an impact. You'll learn how to influence decisions, create unforgettable experiences, and lead with insight. You'll explore how brands grow, how audiences think and behave, and how digital tools bring campaigns to life.

As part of this marketing course, you'll:

* Combine theory with practice to master topics including brand strategy, communications, digital analytics, and sustainable marketing


* Explore how marketing shapes behaviour, sways choice, and influences culture


* Analyse marketing data to make smart and strategic decisions


* Develop campaigns that creatively tackle social, ethical, and brand challenges


* Apply your skills and build a professional, results-driven portfolio through live briefs, client projects, and work experience

You'll graduate as a confident, creative marketer, ready to drive campaigns that inspire, persuade, and shape the future of brands.

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Stand out with CIM accreditation\
This marketing degree is accredited by the Chartered Institute of Marketing (CIM), a globally recognised professional body. CIM content is integrated into your course, providing you with internationally relevant knowledge, skills, and hands-on experience that employers actively seek. If you pursue further qualifications, you'll be exempt from certain modules, giving you a head start towards desirable industry credentials.

Explore your future in real business settings\
Practical experience is central to your learning at Leeds Business School. You'll tackle live briefs with clients, craft campaigns that resonate with audiences, and showcase your work in a professional portfolio that proves you can deliver results. Explore our Marketing Leeds site to see what you could produce. You can also take advantage of placement year and internship opportunities to grow your confidence, boost your CV, and explore a career path that excites you.

Master the tools of the trade\
Modern marketing runs on data, insight, and creativity. You'll get hands-on with industry-standard digital tools, social analytics platforms, content creation software, and campaign planning systems to develop your ideas into campaigns that convert and resonate.

Learn in a modern business hub\
Study at our City Campus in central Leeds, a thriving hub for creative, retail, and digital industries. You'll connect with employers, attend live events, and learn from leading marketing professionals who'll show you how theory translates to inspiring campaigns that achieve impressive results.

Why study the BA Marketing course at Leeds Beckett University?

* CIM accreditation - kickstart your career with a degree built around renowned industry intel, providing a head start toward professional qualifications


* Curate an impressive portfolio of real-world experience by working on live client briefs and developing campaigns powered by authentic marketing data


* Industry-ready skills - master data, digital tools, analytics, and creative marketing techniques that professionals use every day


* Placements and internships - connect theory with practice and build your confidence as you explore a career path that excites you


* Study marketing in Leeds, a vibrant city hub for creative, retail, and digital industries, where you'll connect with local, national, and global employers