Fashion Marketing BSc (Hons)

On BSc (Hons) Fashion Marketing, youll explore how brands connect with consumers and develop the strategic, digital, and analytical skills needed to market fashion in a fast-moving, global industry.<br/><br/>You’ll learn how marketing teams shape brand identity, customer experience and business performance across everything from luxury fashion to start-ups. From day one, you will explore digital-first strategies including influencer marketing, personalisation, AI, user-generated content and omni-channel campaigns, gaining insight into how these tools drive engagement and loyalty. As you develop this expertise, you will also study the full marketing lifecycle in a fashion context, building knowledge of product development, trend forecasting and consumer behaviour, while understanding the influence of socio-economic and cultural forces on customer decisions.<br/><br/>With a strong focus on sustainability and the circular economy, you will learn how to create marketing strategies that are not only commercially effective but also socially and environmentally responsible.<br/><br/>Through live briefs, industry collaboration and specialist tools, you will graduate ready to shape the future of fashion marketing with a forward-thinking and digitally fluent approach.  <br/><br/>Features and benefits<br/>• Manchester and beyond – Our network spans the globe, and includes placements, collaborations and live briefs from partner universities, workshops and design studios in China, India, Japan, Norway, Australia, France and beyond.<br/><br/><br/><br/>• Collaborative spirit – Work with students from across the Fashion Institute on inter-disciplinary projects, honing essential creative skills needed for the growing creative economy.<br/><br/><br/><br/>• Cutting-edge facilities – Make use of our dedicated workshops and Mac suites with industry-standard software, all staffed by our helpful and knowledgeable technical support team.<br/><br/><br/><br/>• Your personal brand – develop your professional profile with specialised modules to prepare you for work experience and employment. <br/><br/>