Business Management and Marketing Bachelor of Arts (with Honours) - BA (Hons)

Behind every successful business, there’s great marketing. The strongest brands do more than create attention-grabbing campaigns — they combine commercial thinking, customer insight and creative ideas to drive real growth. On this course, you’ll learn how business and marketing work best together.

You’ll build a broad understanding of how organisations perform, compete and grow, while developing the marketing skills to research audiences, shape strategy and create campaigns that connect. You’ll explore how responsible businesses are responding to changing customer expectations, new technologies and a more complex global marketplace, then put your learning into practice through hands-on projects with real companies.

Pick your own specialist modules as the course develops, take the opportunity to complete a year-long placement, and study abroad with one of our international partners. Whether you see your future in marketing, brand management, digital strategy or wider business leadership, this course gives you the confidence, experience and flexibility to shape your next step.

Why choose Business Management and Marketing at NTU

* Top 15 in the UK for Marketing and Public Relations — The Guardian University Guide 2026.

* Triple crown accredited business school — Nottingham Business School is part of the 1% of business schools worldwide to hold EQUIS, AMBA and AACSB accreditation.

* Complete a paid placement — some students have secured experience with major brands like American Express and Bet365.

* Graduate destinations that stand out — our graduates now work for organisations such as Amazon, L’Oréal, Nike, Johnson & Johnson, Dyson, Nestlé and McLaren Automotive, in roles including Business Development Manager, CRM Executive, Digital Communications Officer and Social Media Specialist.