Sport, Media and Culture BA

Our BA in Sport, Media and Culture offers a dynamic blend of critical theory and hands-on experience, equipping you with the tools to analyse, create, and innovate across sports journalism, public relations, digital media, and film.<br/><br/>This programme embeds critical thinking, media literacy, and research-led learning from the outset. You’ll benefit from expert-led teaching dedicated to cutting-edge media research, alongside real-world projects and authentic assessments that reflect industry practice.<br/><br/>You will develop the essential skills to become an adaptable, reflective media professional - ready to navigate and contribute to the fast-changing media landscape.<br/><br/>This degree also offers deeper understanding into how sport, sporting culture, and sports journalism have shaped social and cultural life in contemporary Britain and beyond. Youll explore the growing socio-economic influence of sport on a global scale.<br/><br/>Through the study of concepts such as fandom, national identity, sports narratives, and media representation, youll gain a critical understanding of how sport is framed and experienced through media and culture today.